You Got This
A film released ahead of the ICC Champions Trophy about the pressure athletes carry and the effect of encouragement from the sidelines, fronted by six India cricketers and set to a reworked James Blake track. Backed by research the brand called the Sideline Effect, and carried into retail store activations.
| Brand | adidas |
|---|---|
| Agency | Not named |
| Talent | Hardik Pandya, Rohit Sharma, Suryakumar Yadav, Rishabh Pant, Kuldeep Yadav, Virat Kohli |
| Channels | digital, social, in-store |
| Source | MediaNews4U |
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