Adidas India
The company behind adidas, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 30 May 2026
A fashion film for the Originals low-profile range covering the Tokyo, Japan, Taekwondo and Italia silhouettes, shot in urban settings in the style of old sport photography. Suhana Khan wears head-to-toe Originals looks as the face of the collection.
Talent: Suhana Khan.
Ad film · 15 Feb 2025
A film released ahead of the ICC Champions Trophy about the pressure athletes carry and the effect of encouragement from the sidelines, fronted by six India cricketers and set to a reworked James Blake track. Backed by research the brand called the Sideline Effect, and carried into retail store activations.
Talent: Hardik Pandya, Rohit Sharma, Suryakumar Yadav, Rishabh Pant, Kuldeep Yadav, Virat Kohli.
Purpose · 10 May 2019
A film built on the idea that girls do not take up sport if they never see women playing it, told through sprinter Hima Das, heptathlete Swapna Barman and boxer Nikhat Zareen. It followed the brand's Real Kashmir and Mumbai Always Running work and ran through adidas India's digital channels.
Talent: Hima Das, Swapna Barman, Nikhat Zareen.
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