Who sponsors Dundee United
30 brands have sponsored Dundee United across 24 seasons since 1973. 2 came back for more than one season. Not here yet: travel & hospitality.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Eden Mill | · | · | Kit | Kit | · | · | · | · |
| Utilita | Kit | · | · | Kit | · | · | · | · |
| Bartercard | · | · | · | · | · | Kit | · | · |
| Erreà | · | · | · | · | · | Kit | · | · |
| JF Kegs | · | · | · | · | · | · | · | Kit |
| Macron | · | Kit | · | · | · | · | · | · |
| Norman Jamieson | · | · | · | · | · | · | · | Kit |
| Paint-Tec Accident Repair Centre | · | · | · | · | · | · | · | Shorts |
| Primero Contracts | · | · | · | · | Kit | · | · | · |
| Quinn Casino | · | · | · | · | Kit | · | · | · |
| Spaces Taylored | · | · | · | · | · | Kit | · | · |
| Trade-Mart | · | · | · | · | · | · | Kit | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Eden Mill | Alcohol | Shirt sponsor, Sleeve sponsor | 2020–2021 | |
| Utilita | – | Shirt sponsor, Sleeve sponsor | 2018–2021 | |
| JF Kegs | – | Back-of-shirt sponsor | 2025 | |
| Norman Jamieson | – | Back-of-shirt sponsor | 2025 | |
| Paint-Tec Accident Repair Centre | Home & building | Shorts sponsor | 2025 | |
| Trade-Mart | E-commerce & retail | Sleeve sponsor | 2024 | |
| Bartercard | Banking & finance | Shirt sponsor | 2023 | |
| Erreà | Sportswear | Kit supplier | 2023 | |
| Spaces Taylored | – | Sleeve sponsor | 2023 | |
| Primero Contracts | – | Sleeve sponsor | 2022 | |
| Quinn Casino | Gaming & fantasy sports | Shirt sponsor | 2022 | |
| Macron | Sportswear | Kit supplier | 2019 | |
| McEwan Fraser Legal | Business services | Shirt sponsor | 2016 | |
| Calor | Energy & industrial | Shirt sponsor | 2010 | |
| Nike | Sportswear | Kit supplier | 2009 | |
| Carbrini Sportswear | Sportswear | Shirt sponsor | 2008 | |
| Anglian Home Improvements | Home & building | Shirt sponsor | 2006 | |
| Hummel | Sportswear | Kit supplier | 2006 | |
| Morning, Noon and Night | E-commerce & retail | Shirt sponsor | 2003 | |
| TFG Sports | – | Kit supplier | 2000 | |
| Olympic Sports | – | Kit supplier | 1998 | |
| Telewest | – | Shirt sponsor | 1996 | |
| Pony | – | Kit supplier | 1994 | |
| Rover | Automotive | Shirt sponsor | 1994 | |
| Loki | – | Kit supplier | 1992 | |
| Asics India | Sportswear | Kit supplier | 1989 | |
| Belhaven | Alcohol | Shirt sponsor | 1987 | |
| VG | – | Shirt sponsor | 1985 | |
| adidas | Sportswear | Kit supplier | 1976 | |
| Bukta | Fashion & lifestyle | Kit supplier | 1973 |
Show all 30 sponsors
Categories here
Not here yet
Categories common on other football properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other football properties. For organisers, the shortlist.
Similar football properties
Every deal, with its source32 rows · what our check found on each source page
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of Dundee United, 2025–present. Listed for the 2025–26 season.
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of Dundee United, 2025–present. Listed for the 2025–26 season.
Shorts sponsor · Team · 2025
Shorts sponsor of Dundee United, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2024
Sleeve sponsor of Dundee United, 2024–present. Listed for the 2025–26 season.
Kit supplier · Team · 2023
Kit supplier of Dundee United, 2023–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Dundee United, 2023–2024.
Sleeve sponsor · Team · 2023
Sleeve sponsor of Dundee United, 2023–2024.
Shirt sponsor · Team · 2022
Front-of-shirt sponsor of Dundee United, 2022–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2022
Sleeve sponsor of Dundee United, 2022–2023.
Show 22 more
Shirt sponsor · Team · 2021
Front-of-shirt sponsor of Dundee United, 2021–2022.
Shirt sponsor · Team · 2018
Front-of-shirt sponsor of Dundee United, 2018–2021.
Shirt sponsor · Team · 2016
Front-of-shirt sponsor of Dundee United, 2016–2018.
Shirt sponsor · Team · 2010
Front-of-shirt sponsor of Dundee United, 2010–2016.
Shirt sponsor · Team · 2008
Front-of-shirt sponsor of Dundee United, 2008–2010.
Shirt sponsor · Team · 2006
Front-of-shirt sponsor of Dundee United, 2006–2008.
Shirt sponsor · Team · 2003
Front-of-shirt sponsor of Dundee United, 2003–2006.
Shirt sponsor · Team · 1996
Front-of-shirt sponsor of Dundee United, 1996–2003.
Shirt sponsor · Team · 1994
Front-of-shirt sponsor of Dundee United, 1994–1996.
Shirt sponsor · Team · 1987
Front-of-shirt sponsor of Dundee United, 1987–1993.
Know when Dundee United signs a new sponsor
One email when a new sponsor signs or a category opens up.