Who sponsors Sunderland
27 brands have sponsored Sunderland across 23 seasons since 1975. Not here yet: automotive, fashion & lifestyle.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| LiveScore | – | Sleeve sponsor | 2025 | |
| LiveScore Bet | Gaming & fantasy sports | Sleeve sponsor | 2025 | |
| W88 | Gaming & fantasy sports | Shirt sponsor | 2025 | |
| Seriös | – | Sleeve sponsor | 2024 | |
| Hays Travel | Travel & hospitality | Sleeve sponsor | 2023 | |
| Spreadex Sports | Media & entertainment | Shirt sponsor | 2022 | |
| Great Annual Savings | – | Shirt sponsor | 2020 | |
| Children with Cancer UK | Government & institutions | Shirt sponsor | 2019 | |
| BETDAQ | Gaming & fantasy sports | Shirt sponsor | 2018 | |
| Dafabet | Gaming & fantasy sports | Shirt sponsor | 2015 | |
| Bidvest | Energy & industrial | Shirt sponsor | 2013 | |
| adidas | Sportswear | Kit supplier | 2012 | |
| Invest In Africa | Banking & finance | Shirt sponsor | 2012 | |
| Tombola | Media & entertainment | Shirt sponsor | 2010 | |
| BoyleSports | – | Shirt sponsor | 2007 | |
| Lonsdale | – | Kit supplier | 2005 | |
| Diadora | Sportswear | Kit supplier | 2004 | |
| Reg Vardy | – | Shirt sponsor | 2000 | |
| Asics India | Sportswear | Kit supplier | 1997 | |
| Avec | Sportswear | Kit supplier | 1994 | |
| Hummel | Sportswear | Kit supplier | 1988 | |
| Patrick | Sportswear | Kit supplier | 1986 | |
| Vaux Breweries | Alcohol | Shirt sponsor | 1985 | |
| Cowie's | – | Shirt sponsor | 1983 | |
| Nike | Sportswear | Kit supplier | 1983 | |
| Le Coq Sportif | Sportswear | Kit supplier | 1981 | |
| Umbro | Sportswear | Kit supplier | 1975 |
Show all 27 sponsors
Categories here
Not here yet
Categories common on other kabaddi, hockey, tennis and more properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other kabaddi, hockey, tennis and more properties. For organisers, the shortlist.
Similar kabaddi, hockey, tennis and more properties
Every deal, with its source27 rows · what our check found on each source page
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Sunderland, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Sunderland, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Sunderland, 2025–present.
Sleeve sponsor · Team · 2024
Sleeve sponsor of Sunderland, 2024–2025.
Sleeve sponsor · Team · 2023
Sleeve sponsor of Sunderland, 2023–2024.
Shirt sponsor · Team · 2022
Front-of-shirt sponsor of Sunderland, 2022–2025.
Shirt sponsor · Team · 2020
Front-of-shirt sponsor of Sunderland, 2020–2022.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of Sunderland, 2019–2020.
Show 17 more
Shirt sponsor · Team · 2012
Front-of-shirt sponsor of Sunderland, 2012–2013.
Shirt sponsor · Team · 2007
Front-of-shirt sponsor of Sunderland, 2007–2010.
Shirt sponsor · Team · 2000
Front-of-shirt sponsor of Sunderland, 2000–2007.
Kit supplier · Team · 1988
Kit supplier of Sunderland, 1988–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 1985
Front-of-shirt sponsor of Sunderland, 1985–2000.
Know when Sunderland signs a new sponsor
One email when a new sponsor signs or a category opens up.