Who sponsors Zindagi Na Milegi Dobara
2 brands have sponsored Zindagi Na Milegi Dobara.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| GoJiyo | Gaming & fantasy sports | Co-branded campaign | 2011 | |
| PepsiCo India (incl. bottler Varun Beverages) | Beverages | Co-branded campaign, Product placement | 2011 |
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Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source3 rows · what our check found on each source page
Product placement · Film · 21 Jun 2011
Mountain Dew was written into the adventure-sport set pieces: PepsiCo India's flavoured-carbonates marketing director Alpana Titus described the drink appearing at the points where the three friends hesitate before a stunt, tying the film to the brand's 'Darr Ke Aage Jeet Hai' line. Madison World's entertainment unit MATES identified and executed the integration.
Co-branded campaign · Film · 21 Jun 2011
A Mountain Dew TVC cut around the film's adventure sequences launched on 21 June 2011, three weeks before release, extending 'Darr Ke Aage Jeet Hai' onto the Zindagi Na Milegi Dobara footage.
Co-branded campaign · Film · 2011
Godrej's browser-based 3D virtual world GoJiyo rebuilt the film's La Tomatina sequence inside its Solaria city: players threw tomatoes at friends from a Tomatina truck to the film's song 'Ik Junoon', and the player with the most hits won a meeting with the cast. Godrej EVP strategic marketing Ashutosh Tiwari announced it; Customer Centria built it.
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