GoJiyo × Zindagi Na Milegi Dobara, 2011
- Brand
- GoJiyo · Gaming & fantasy sports
- Property
- Zindagi Na Milegi Dobara
- Tier
- Co-branded campaign
- Date
- 2011
- Source
- Adgully
Godrej's browser-based 3D virtual world GoJiyo rebuilt the film's La Tomatina sequence inside its Solaria city: players threw tomatoes at friends from a Tomatina truck to the film's song 'Ik Junoon', and the player with the most hits won a meeting with the cast. Godrej EVP strategic marketing Ashutosh Tiwari announced it; Customer Centria built it.
Credits
No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.
Worked on this deal? Add your credit
Follow GoJiyo
One email when GoJiyo signs something new.