Darr ke Aage Jeet Hai | 400ml @20
Watch in Ad LibraryLearn more · instagram.com
Monumentum sponsorship report · Mountain Dew · data as of 4 Oct 2026
Mountain Dew
Mountain Dew sponsors 2 properties, mostly film, then cricket, and has 2 campaigns on record.
2Properties sponsored
2Campaigns
1Ambassador
21 Jun 2011Latest deal
5 of 5 rows on this page confirmed on their sourceHow we check
See how Mountain Dew compares with its categoryA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
More from PepsiCo India (incl. bottler Varun Beverages)
Mountain Dew is a PepsiCo India (incl. bottler Varun Beverages) brand. The company and its other brands, each on its own page with its own deals.
Ads running in India
2 ads on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
Watch in Ad LibraryLearn more · instagram.com
Sponsorships
Season by season, then every row newest first with what our check found on its source.
20101
20111
Product placement · Film · 21 Jun 2011
Mountain Dew was written into the adventure-sport set pieces: PepsiCo India's flavoured-carbonates marketing director Alpana Titus described the drink appearing at the points where the three friends hesitate before a stunt, tying the film to the brand's 'Darr Ke Aage Jeet Hai' line. Madison World's entertainment unit MATES identified and executed the integration.
Co-branded campaign · Film · 21 Jun 2011
A Mountain Dew TVC cut around the film's adventure sequences launched on 21 June 2011, three weeks before release, extending 'Darr Ke Aage Jeet Hai' onto the Zindagi Na Milegi Dobara footage.
Back-of-shirt sponsor · Team · 2010
Back-of-shirt sponsor of Punjab Kings, 2010–2011.
Ambassadors
Talent named in Mountain Dew's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Hrithik Roshan | Current | 10 Sep 2025 | 10 Sep 2025 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 10 Sep 2025
A TVC directed by Ali Abbas Zafar in which Hrithik Roshan faces down a natural obstacle, made to launch a 400ml PET pack at 20 rupees and restate the brand's long-running 'Darr Ke Aage Jeet Hai' line.
Talent: Hrithik Roshan.
Experiential · 11 Jan 2023
A 14-day on-ground leg of the Conquer with Courage platform that used real-time 3D rendering to build a 25-foot holographic Statue of Courage from the stories visitors shared about their own fears. It drew more than a lakh walk-ins.
9 deals outside India
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 29 Jun 2026
Mountain Dew is named as a sponsor in the show notes of 9 episodes between 2026-06-29 and 2026-09-07, most recently '349: Revealing the Internet’s Biggest Influencer Scammers'.
In-video ad read · Podcast · 15 Jun 2026
Mountaindew is promoted with a listener offer link (mountaindew.com) in the show notes of 4 episodes between 2026-06-15 and 2026-08-24, most recently 'Something’s Bubbling'.
In-video ad read · Podcast · 15 Jun 2026
Mountaindew is promoted with a listener offer link (mountaindew.com) in the show notes of 5 episodes between 2026-06-15 and 2026-08-24, most recently 'Stavvy Called Us Out | 2 Bears, 1 Cave'.
In-video ad read · Podcast · 10 Jun 2026
Mountaindew is promoted with a listener offer link (mountaindew.com) in the show notes of 7 episodes between 2026-06-10 and 2026-08-06, most recently '#673 - Jshock'.
In-video ad read · Podcast · 3 Jun 2026
Mountaindew is promoted with a listener offer link (mountaindew.com) in the show notes of 4 episodes between 2026-06-03 and 2026-08-19, most recently 'The Horny Hotline w/ Joe DeRosa | Your Mom's House Ep. 873'.
In-video ad read · Podcast · 28 May 2026
Mountain Dew is named as a sponsor in the show notes of 1 episode on 2026-05-28, most recently 'Ep. 882: Cyanide Bombs, New CWD Research, and F%ck Data Centers'.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 8 Jul 2026
Mountain Dew is named as a sponsor in the show notes of 1 episode on 2026-07-08, most recently 'Argentina Comes Back Against Egypt & VAR Is Ruining Soccer | Mostly Sports EP 68'.
TimTheTatman
Integrated segment · YouTube · 2026
Mountain Dew is on TimTheTatman's YouTube sponsor wall, carried in 7 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Theo Von
Integrated segment · YouTube · Undated
Mountain Dew is on Theo Von's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Questions people ask
What does Mountain Dew sponsor?
Mountain Dew has 2 confirmed sponsorship properties on record, mostly in film, then cricket, including Zindagi Na Milegi Dobara, Punjab Kings. The latest is dated 21 Jun 2011.
Who are Mountain Dew's brand ambassadors in 2026?
Campaigns since April 2025 feature Hrithik Roshan. This comes from campaign credits in the trade press, not from endorsement contracts.
Does Mountain Dew sponsor cricket?
Yes. Mountain Dew has 1 confirmed cricket deal on record.
Follow
Know when Mountain Dew signs something new
One email when Mountain Dew or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Mountain Dew? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/mountain-dew, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.