Who sponsors Yeh Jawaani Hai Deewani
2 brands have sponsored Yeh Jawaani Hai Deewani.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Fox Traveller | Media & entertainment | Product placement | 2013 | |
| Jabong | E-commerce & retail | Co-branded campaign | 2013 |
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Every deal, with its source2 rows · what our check found on each source page
Product placement · Film · 2013
Ranbir Kapoor's character Bunny is written as a Fox Traveller videographer, so the channel's name and role sit inside the story. Fox International Channels also sent its own crew with the unit to Manali, Mumbai, Udaipur and Paris, and ran a Facebook travel-story contest in Bunny's voice. Fox International Channels VP marketing Debarpita Banerjee and Kapoor both spoke on the record about the tie-up.
Co-branded campaign · Film · 2013
Jabong.com was the film's exclusive online shopping partner and its first Bollywood tie-up: a Yeh Jawaani Hai Deewani collection of tees, dresses, hot pants, footwear, sunglasses, watches and jewellery cut to Bunny's and Naina's looks, launched at a Four Seasons Mumbai event with Deepika Padukone, plus a digital contest that put ten winners in a meet-and-greet with her.
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