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Jabong × Yeh Jawaani Hai Deewani, 2013

Brand
Jabong · E-commerce & retail
Property
Yeh Jawaani Hai Deewani
Tier
Co-branded campaign
Date
2013
Source
Adgully

Jabong.com was the film's exclusive online shopping partner and its first Bollywood tie-up: a Yeh Jawaani Hai Deewani collection of tees, dresses, hot pants, footwear, sunglasses, watches and jewellery cut to Bunny's and Naina's looks, launched at a Four Seasons Mumbai event with Deepika Padukone, plus a digital contest that put ten winners in a meet-and-greet with her.

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