Fox Traveller × Yeh Jawaani Hai Deewani, 2013
- Brand
- Fox Traveller · Media & entertainment
- Property
- Yeh Jawaani Hai Deewani
- Tier
- Product placement
- Date
- 2013
- Source
- Indian Television Dot Com
Ranbir Kapoor's character Bunny is written as a Fox Traveller videographer, so the channel's name and role sit inside the story. Fox International Channels also sent its own crew with the unit to Manali, Mumbai, Udaipur and Paris, and ran a Facebook travel-story contest in Bunny's voice. Fox International Channels VP marketing Debarpita Banerjee and Kapoor both spoke on the record about the tie-up.
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