Who sponsors Shadow
19 brands have sponsored Shadow across 6 seasons since 1973. 2 came back for more than one season. Not here yet: sportswear, banking & finance, travel & hospitality.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 1973 | 1976 | 1977 | 1978 | 1979 | 1980 |
|---|---|---|---|---|---|---|
| Tabatip | · | Livery | · | Kit | · | · |
| Villiger-Kiel | · | · | Livery | · | Kit | · |
| AGA | · | · | · | · | · | Kit |
| Benihana | · | Livery | · | · | · | · |
| BiC | · | Livery | · | · | · | · |
| Champion | · | · | · | · | · | Kit |
| Elf | · | · | Kit | · | · | · |
| Elio de Angelis | · | · | · | · | Livery | · |
| FINA | · | · | Kit | · | · | · |
| Goodyear | Kit | · | · | · | · | · |
| Interlekt | · | · | · | · | · | Livery |
| Jan Lammers | · | · | · | · | Livery | · |
| KONI | · | · | · | · | · | Kit |
| Lucky Strike | · | Livery | · | · | · | · |
| Samson Shag | · | · | · | · | Livery | · |
| Shell | · | · | Kit | · | · | · |
| Theodore | · | · | · | · | · | Livery |
| Universal Oil Products | Livery | · | · | · | · | · |
| Valvoline | Kit | · | · | · | · | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Villiger-Kiel | – | Livery sponsor, Shirt sponsor | 1977–1979 | |
| Tabatip | – | Livery sponsor, Shirt sponsor | 1976–1978 | |
| AGA | Energy & industrial | Shirt sponsor | 1980 | |
| Champion | Fashion & lifestyle | Shirt sponsor | 1980 | |
| Interlekt | – | Livery sponsor | 1980 | |
| KONI | – | Shirt sponsor | 1980 | |
| Theodore | – | Livery sponsor | 1980 | |
| Elio de Angelis | – | Livery sponsor | 1979 | |
| Jan Lammers | – | Livery sponsor | 1979 | |
| Samson Shag | – | Livery sponsor | 1979 | |
| Elf | Energy & industrial | Shirt sponsor | 1977 | |
| FINA | Energy & industrial | Shirt sponsor | 1977 | |
| Shell | Automotive | Shirt sponsor | 1977 | |
| Benihana | Food | Livery sponsor | 1976 | |
| BiC | E-commerce & retail | Livery sponsor | 1976 | |
| Lucky Strike | – | Livery sponsor | 1976 | |
| Goodyear | Automotive | Shirt sponsor | 1973 | |
| Universal Oil Products | Food | Livery sponsor | 1973 | |
| Valvoline | Automotive | Shirt sponsor | 1973 |
Categories here
Not here yet
Categories common on other motorsport properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other motorsport properties. For organisers, the shortlist.
Similar motorsport properties
Every deal, with its source21 rows · what our check found on each source page
Shirt sponsor · Team · 1979
Secondary shirt sponsor of Shadow, 1979–1980.
Show 11 more
Livery sponsor · Team · 1973
Livery sponsor of Shadow, 1973–1975.
Know when Shadow signs a new sponsor
One email when a new sponsor signs or a category opens up.