Who sponsors Reading
31 brands have sponsored Reading across 18 seasons since 1976. 1 came back for more than one season. Not here yet: banking & finance.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 1999 | 2004 | 2005 | 2008 | 2015 | 2019 | 2021 | 2026 |
|---|---|---|---|---|---|---|---|---|
| Select Car Leasing | · | · | · | · | · | · | Kit | Kit |
| Barracuda Networks | · | · | · | · | · | · | Kit | · |
| Carabao Daeng | · | · | · | · | Kit | · | · | · |
| Casumo | · | · | · | · | · | Kit | · | · |
| CRL Fire | · | · | · | · | · | · | Shorts | · |
| Euro Cake | · | · | · | · | Kit | · | · | · |
| Flood Damage | · | · | · | · | · | · | Shorts | · |
| Kyocera | · | · | Kit | · | · | · | · | · |
| Legend | · | · | · | Shorts | · | · | · | · |
| Macron | · | · | · | · | · | Kit | · | · |
| Marussia F1 | · | · | · | Kit | · | · | · | · |
| Mr Vegas | · | · | · | · | · | · | · | Kit |
| Puma India | · | Kit | · | · | · | · | · | · |
| Rapidz | · | · | · | · | · | · | Kit | · |
| RSSL | · | · | · | · | · | · | Shorts | · |
| Thai Airways | · | · | · | · | Kit | · | · | · |
| Village Hotel Club | · | · | · | · | · | · | Kit | · |
| Waitrose | · | · | · | Kit | · | · | · | · |
| Westcoast | Kit | · | · | · | · | · | · | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Select Car Leasing | Automotive | Back-of-shirt sponsor, Shirt sponsor | 2021–2026 | |
| Mr Vegas | – | Shirt sponsor | 2026 | |
| Barracuda Networks | Technology & software | Sleeve sponsor | 2021 | |
| CRL Fire | – | Shorts sponsor | 2021 | |
| Flood Damage | – | Shorts sponsor | 2021 | |
| Rapidz | – | Back-of-shirt sponsor | 2021 | |
| RSSL | – | Shorts sponsor | 2021 | |
| Village Hotel Club | Travel & hospitality | Back-of-shirt sponsor | 2021 | |
| Casumo | – | Shirt sponsor | 2019 | |
| Macron | Sportswear | Kit supplier | 2019 | |
| Carabao Daeng | – | Shirt sponsor | 2015 | |
| Euro Cake | – | Back-of-shirt sponsor | 2015 | |
| Thai Airways | Travel & hospitality | Shirt sponsor | 2015 | |
| Legend | – | Shorts sponsor | 2008 | |
| Marussia F1 | – | Back-of-shirt sponsor | 2008 | |
| Waitrose | Food | Shirt sponsor | 2008 | |
| Kyocera | Consumer electronics | Shirt sponsor | 2005 | |
| Puma India | Sportswear | Kit supplier | 2004 | |
| Westcoast | – | Shirt sponsor | 1999 | |
| Mizuno | Sportswear | Kit supplier | 1996 | |
| Pelada | – | Kit supplier | 1993 | |
| Auto Trader | Automotive | Shirt sponsor | 1992 | |
| Brooks | – | Kit supplier | 1992 | |
| HAT Painting | – | Shirt sponsor | 1990 | |
| Matchwinner | – | Kit supplier | 1989 | |
| Courage | – | Shirt sponsor | 1984 | |
| Patrick | Sportswear | Kit supplier | 1984 | |
| Radio 210 | Media & entertainment | Shirt sponsor | 1983 | |
| Reading Chronicle | Media & entertainment | Shirt sponsor | 1982 | |
| Bukta | Fashion & lifestyle | Kit supplier | 1977 | |
| Umbro | Sportswear | Kit supplier | 1976 |
Show all 31 sponsors
Categories here
Not here yet
Categories common on other kabaddi, hockey, tennis and more properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other kabaddi, hockey, tennis and more properties. For organisers, the shortlist.
Similar kabaddi, hockey, tennis and more properties
Every deal, with its source32 rows · what our check found on each source page
Back-of-shirt sponsor · Team · 2026
Back-of-shirt sponsor of Reading, 2026–present.
Shirt sponsor · Team · 2026
Front-of-shirt sponsor of Reading, 2026–present.
Shirt sponsor · Team · 2021
Front-of-shirt sponsor of Reading, 2021–present. Listed for the 2025–26 season.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Reading, 2021–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2021
Sleeve sponsor of Reading, 2021–present. Listed for the 2025–26 season.
Shorts sponsor · Team · 2021
Shorts sponsor of Reading, 2021–present. Listed for the 2025–26 season.
Shorts sponsor · Team · 2021
Shorts sponsor of Reading, 2021–present. Listed for the 2025–26 season.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Reading, 2021–present.
Kit supplier · Team · 2019
Kit supplier of Reading, 2019–present. Listed for the 2025–26 season.
Show 22 more
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of Reading, 2019–2021.
Shirt sponsor · Team · 2015
Front-of-shirt sponsor of Reading, 2015–2019.
Shirt sponsor · Team · 2015
Front-of-shirt sponsor of Reading, 2015–2016.
Back-of-shirt sponsor · Team · 2015
Back-of-shirt sponsor of Reading, 2015–2016.
Shirt sponsor · Team · 2008
Front-of-shirt sponsor of Reading, 2008–2015.
Back-of-shirt sponsor · Team · 2008
Back-of-shirt sponsor of Reading, 2008–2015.
Shirt sponsor · Team · 1992
Front-of-shirt sponsor of Reading, 1992–1999.
Shirt sponsor · Team · 1990
Front-of-shirt sponsor of Reading, 1990–1992.
Shirt sponsor · Team · 1982
Front-of-shirt sponsor of Reading, 1982–1983.
Know when Reading signs a new sponsor
One email when a new sponsor signs or a category opens up.