Skip to content
Subscribe

BMW × Dhoom 3, 2013

Brand
BMW · Automotive
Property
Dhoom 3
Tier
Product placement
Date
2013
Reported value
Rs 25 lakh (as printed in the source)
Source
MediaNews4U

BMW supplied the motorcycles Aamir Khan's thief rides through the chase sequences. Yash Raj Films' brand-partnerships head Ashish Patil put the support at 17 bikes worth over Rs 25 lakh each, 50 tyres and more than 100 days of on-set engineering help from BMW's own trained staff.

Credits

No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.

BMW's other deals

Integrated campaign · 19 Jan 2026

Brand campaign that sharpens the 'For Every You, there's a BMW' route into matchmaking: the customer does not choose a BMW so much as recognise the one that reflects them. Ran across print, digital and out-of-home and was set up as the umbrella for BMW India's product, service and experience communication through mid-2026.

Art Dubai

Partner · Event · 2026

Fair Sponsor. BMW Middle East's page copy dates the partnership to 2018.

Partner · Event · 2026

Official Patron. Listed under "Official Patrons".

Partner · Event · 2026

Logo in the sponsor bar on the championship's own site; tiers are not printed.

Presenting · Event · 2026

Presenting Partner

Digital/social · 7 Oct 2025

Connected-TV ads that viewers could operate with the remote: an interactive carousel for the new 2 Series Gran Coupe and a dynamic backdrop with clickable elements for the X3, run across premium CTV inventory in high-intent households. Built with Interactive Avenues (media) and VDO.AI's CTV technology.

Abu Dhabi Art

Official partner · Event · 2025

Official Partner of Abu Dhabi Art 2025.

Official partner · Event · 2022

Official Partner; BMW states it has held the slot since the first Kochi-Muziris Biennale in 2012.

Follow BMW

One email when BMW signs something new.

We use your email only for what you ask for here. Unsubscribe or ask us to delete it any time. How we handle data.