Skip to content
Subscribe
LaunchIndia14 Feb 2026

Colgate Visible White Purple - The Beauty Secret

A campaign fronted by Kriti Sanon and cricketer Abhishek Sharma repositioning tooth whitening as a beauty essential rather than an oral-care step, built around Colgate Visible White Purple's colour-theory-based technology that neutralises yellow tones for a visibly whiter smile.

BrandColgate-Palmolive India
AgencyNot named
TalentKriti Sanon, Abhishek Sharma
ChannelsNot named
SourceMediaNews4U

More from Colgate-Palmolive India

CampaignTypeAgencyDate
Colgate Total x Rahul Dravid - The Hidden 1% EdgeSponsorship activation · 20 Feb 2026Sponsorship activation–20 Feb 2026
Colgate Visible White Purple with Kriti Sanon and Abhishek SharmaAd film · 13 Feb 2026Ad film–13 Feb 2026
Cavity-ProofAd film · 26 Aug 2025Ad film–26 Aug 2025
Change to Colgate TotalAd film · 10 Aug 2024Ad filmTeam WPP @ CP10 Aug 2024
Savour the FeelingIntegrated campaign · 29 Apr 2024Integrated campaign–29 Apr 2024