Tamannaah Bhatia ambassador launch and refreshed packaging

KSDL opened Tamannaah Bhatia's two-year term as brand ambassador at a Bengaluru event where she unveiled 57 products, Mysore Sandal Soap among them in new packaging, and a set of advertisements featuring her was released. Her selection in May 2025, reported as a Rs 6.2 crore deal, set off a row over picking a non-Kannadiga; Mysuru MP Yaduveer Wadiyar declined an online push to make him the face instead.