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Ad filmIndia13 Feb 2026

Shuru Kisne Kiya?

TVC by LOM Worldwide that asks who started Indian household rituals, from dahi-cheeni to leaving plastic on new car seats, and answers that McVitie's started the original Digestive 186 years ago; on TV and digital.

BrandMcVitie's
AgencyLOM Worldwide
TalentNot named
ChannelsTV, digital
Sourceafaqs!

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