Saregama
The company behind Saregama, with 13 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Official partner · Event · 2024
Named among the tour's 15+ brand partnerships; ran a dedicated aircraft in Dil-Luminati tour livery.
Beverage · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.
Ticketing · Event · 2024
Ticketing partner for the India leg; Zomato Live also ran digital films with Diljit and Rahul Dua promoting ticket booking.
Banking · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage; card partner on ticketing.
Banking · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.
Event · 2024
On-ground activation rather than a bought tier: handed out free water bottles to single attendees under its "Singles ko Paani Pilao Yojana" stunt.
Beverage · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.
Partner · Event · 2024
Investment app; put a giant lemon mascot on stage dancing with the singer during the shows.
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Official partner · Event · 2024
Merchandise partner; released a limited-edition "Dil-Luminati collection" of Diljit Dosanjh merchandise with in-store customisation.
Partner · Event · 2024
Luggage partner; products featured front and centre during the concerts, with on-stage giveaways.
Hospitality · Event · 2024
Ran an outdoor campaign around the tour reworking lyrics from Diljit's "Naina", with stay discounts for concertgoers.
Influencer · 12 Feb 2022
An influencer-led push for the song 'Dholida' from the film Gangubai Kathiawadi, run across Instagram and YouTube Shorts by Mad Influence and Hifi Digital family, using the film's stars alongside a wider set of creators.
Talent: Alia Bhatt, Ranveer Singh.
Integrated campaign · 4 Mar 2019
Saregama Carvaan's brand campaign by agency The Womb was ranked the single most effective campaign in the world in WARC's Effective 100 rankings, with Carvaan placed among the top five most effective brands globally alongside Coca-Cola, McDonald's, Burger King and Ikea.
Agency: The Womb.
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