Dholida influencer campaign
An influencer-led push for the song 'Dholida' from the film Gangubai Kathiawadi, run across Instagram and YouTube Shorts by Mad Influence and Hifi Digital family, using the film's stars alongside a wider set of creators.
| Brand | Saregama |
|---|---|
| Agency | Not named |
| Talent | Alia Bhatt, Ranveer Singh |
| Channels | digital, social |
| Source | MediaBrief |
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