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Integrated campaignIndia16 Oct 2023

Your Food, Your Rules

A brand campaign timed to the Cricket World Cup, with a fast-cut TVC voiced in commentary style by Samir Kochhar, telling viewers to break cooking convention and improvise with Veeba products. Ran pan-India in English, Hindi and regional languages, directed by TJ Hall.

BrandVeeba
AgencyLeo Burnett India
TalentSamir Kochhar
ChannelsTV, digital
SourceFinancial Express

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