FIFA World Cup 2026 football sponsorship (Argentina and Spain)

Amul extended its four-year regional partnership with the Argentina Football Association and signed a new deal with Spain's football federation ahead of the 2026 FIFA World Cup, continuing its pattern of building topical creative around the teams it sponsors through the tournament.

Brand	Amul
Agency	Not named
Talent	Not named
Channels	digital, social, print
Source	The Hindu BusinessLineFree Press Journal