Responsible Gaming IPL films with Rakul Preet Singh
A run of films timed to the IPL season, fronted by Rakul Preet Singh with digital creator Niharika Naga Malneedi, pushing responsible gaming and personalised in-game controls across the A23 Rummy, A23 Fantasy and Cricket.com portfolio. The 'Chalo Saath Khelein' line ran on live cricket and in Hindi, Bengali, Marathi, Kannada, Malayalam and Gujarati.
| Brand | A23 |
|---|---|
| Agency | Not named |
| Talent | Rakul Preet Singh, Niharika Naga Malneedi |
| Channels | TV, digital |
| Source | exchange4media |
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