#WhatMakesUsOne
Republic Day film from Wunderman Thompson India on the invisible thread that binds Indians, cut with archival voices of Gandhi, Nehru, Patel and others sourced from Prasar Bharati, with music by Dhruv Ghanekar and lyrics by Swanand Kirkire. Ran across news media, social and digital and asked readers to post their own answer to the question.
| Brand | The Times of India |
|---|---|
| Agency | Wunderman Thompson |
| Talent | Not named |
| Channels | digital, social |
| Source | MediaNews4U |
More from Wunderman Thompson
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Motul | Next Level ThrillAd film · 23 Nov 2023 | Ad film | Wunderman Thompson | 23 Nov 2023 |
| HungerStation | Subconscious OrderIntegrated campaign · 6 Aug 2023 | Integrated campaign | Wunderman Thompson | 6 Aug 2023 |
| Tata Steel | Samajhdar Banein, Behtar ChuneinIntegrated campaign · 5 Jul 2023 | Integrated campaign | Wunderman Thompson | 5 Jul 2023 |
| Park Avenue | Spray kar, aage badhAd film · 20 Jun 2023 | Ad film | Wunderman Thompson | 20 Jun 2023 |
| Revital-H | Dard Ke Nuskhe Anek, Ilaaj EkAd film · 9 Jun 2023 | Ad film | Wunderman Thompson | 9 Jun 2023 |
| Urban Ladder | #BuiltToLastAd film · 12 May 2023 | Ad film | Wunderman Thompson | 12 May 2023 |
| STC | Baity BattleDigital/social · 25 Apr 2023 | Digital/social | Wunderman Thompson | 25 Apr 2023 |
| Nestlé India | Imagine karo, kuch naya seekhoAd film · 11 Apr 2023 | Ad film | Wunderman Thompson | 11 Apr 2023 |
More from The Times of India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Clean Karo NEETPurpose · 18 May 2026 | Purpose | – | 18 May 2026 |
| Azaadi UnboxedFestive · 12 Aug 2025 | Festive | – | 12 Aug 2025 |
| Barabari Ki BhashaPurpose · 10 Mar 2025 | Purpose | FCB Ulka | 10 Mar 2025 |
| Pragati Ka PartnerIntegrated campaign · 6 Feb 2025 | Integrated campaign | BelieveTrinity | 6 Feb 2025 |
| Pata Badlo, Life BadloAd film · 2025 | Ad film | RK Swamy | 2025 |
| Ink of DemocracyPurpose · 2024 | Purpose | Havas Creative India | 2024 |
| The Times of a Better IndiaIntegrated campaign · 14 Sep 2022 | Integrated campaign | – | 14 Sep 2022 |
| Property Sahi, Aur Ab Services Sabhi (MB Prime, phase 2)Ad film · 10 Aug 2022 | Ad film | – | 10 Aug 2022 |