Motul
Motul sponsors 4 properties, mostly motorsport, and has 2 campaigns on record.
6 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
Listed under "Official Partner" on dakar.com's own partners page.
Shirt sponsor · Team · 1974
Front-of-shirt sponsor of British Racing Motors, 1974.
Livery sponsor · Team · 1971
Livery sponsor of Frank Williams Racing Cars, 1971–1972.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · Team · 2016
Front-of-shirt sponsor of Mumbai City, 2016–2017.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 11 Sep 2024
A TVC for Motul's 8000 Perfomax, 8000 SUV and 300V car oils that puts Indian road obstacles, a handcart, animals and a baraat, onto the Buddh F1 circuit to say the car gets race-like performance on ordinary roads. Ran on TV channels and digital platforms.
Agency: VML.
Ad film · 23 Nov 2023
A TVC campaign for Motul's motorcycle oils celebrating the different thrills riders chase, from racing to cruising to off-roading, and the terrains they take on; built to push Motul into tier 2 and tier 3 markets as a premium performance brand.
Agency: Wunderman Thompson.
Agencies
Credited on Motul's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| VML | 1 campaign | 11 Sep 2024 |
| Wunderman Thompson | 1 campaign | 23 Nov 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Motul | 4 | 0 | 2 | Motorsport | 2027 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
Where peers sponsor and Motul doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
| Yas Marina Circuit season | Pirelli |
Questions people ask
What does Motul sponsor?
Motul has 4 confirmed sponsorship properties on record, mostly in motorsport, including Dakar Rally, Osella, British Racing Motors. The latest is dated 2027.
Which agency works on Motul's campaigns?
Credited on Motul campaigns: VML (1 campaign, latest 11 Sep 2024); Wunderman Thompson (1 campaign, latest 23 Nov 2023).
Know when Motul signs something new
One email when Motul or an automotive rival signs a sponsorship, an ambassador or a campaign.
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