Samajhdar Banein, Behtar Chunein
A 360-degree campaign for Tata Tiscon's new 550SD TMT rebar, built around three TVCs where a 'friendly neighbourhood engineer' guides home-builders through technical choices. It launched mid-2023 and was extended in January 2024 into Tata Tiscon's debut data-led digital push (AI-powered YouTube targeting, weather-based dynamic creative, multi-DSP programmatic) to drive traffic to its Aashiyana D2C page.
| Brand | Tata Steel |
|---|---|
| Agency | Wunderman Thompson |
| Talent | Not named |
| Channels | TV, digital, OTT |
| Source | exchange4mediaafaqs! |
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