#BuiltToLast
Two digital ad films using sumo wrestlers to physically test the strength of Urban Ladder's sofas and beds, reinforcing the brand's positioning as a seller of long-lasting furniture. Conceptualised and created by Wunderman Thompson, Bangalore.
| Brand | Urban Ladder |
|---|---|
| Agency | Wunderman Thompson |
| Talent | Not named |
| Channels | digital |
| Source | afaqs! |
More from Wunderman Thompson
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Motul | Next Level ThrillAd film · 23 Nov 2023 | Ad film | Wunderman Thompson | 23 Nov 2023 |
| HungerStation | Subconscious OrderIntegrated campaign · 6 Aug 2023 | Integrated campaign | Wunderman Thompson | 6 Aug 2023 |
| Tata Steel | Samajhdar Banein, Behtar ChuneinIntegrated campaign · 5 Jul 2023 | Integrated campaign | Wunderman Thompson | 5 Jul 2023 |
| Park Avenue | Spray kar, aage badhAd film · 20 Jun 2023 | Ad film | Wunderman Thompson | 20 Jun 2023 |
| Revital-H | Dard Ke Nuskhe Anek, Ilaaj EkAd film · 9 Jun 2023 | Ad film | Wunderman Thompson | 9 Jun 2023 |
| STC | Baity BattleDigital/social · 25 Apr 2023 | Digital/social | Wunderman Thompson | 25 Apr 2023 |
| Nestlé India | Imagine karo, kuch naya seekhoAd film · 11 Apr 2023 | Ad film | Wunderman Thompson | 11 Apr 2023 |
| The Times of India | #WhatMakesUsOnePurpose · 20 Jan 2023 | Purpose | Wunderman Thompson | 20 Jan 2023 |
More from Urban Ladder
| Campaign | Type | Agency | Date |
|---|---|---|---|
| State of States city-specific campaignRegional · 9 Mar 2026 | Regional | Lowe Lintas | 9 Mar 2026 |