Ink of Democracy
Havas Creative India printed The Times of India's editorial page entirely in the purple of voters' ink, with no headlines or logos, as a silent push against voter apathy during the general election that drew a record 642 million voters (the 2024 Lok Sabha poll). It won two Golds at Clio 2025 and 17 awards in all, including ADFEST and Spikes Asia.
| Brand | The Times of India |
|---|---|
| Agency | Havas Creative India |
| Talent | Not named |
| Channels | |
| Source | MediaNews4U |
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|---|---|---|---|---|
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|---|---|---|---|
| Clean Karo NEETPurpose · 18 May 2026 | Purpose | – | 18 May 2026 |
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| #WhatMakesUsOnePurpose · 20 Jan 2023 | Purpose | Wunderman Thompson | 20 Jan 2023 |
| The Times of a Better IndiaIntegrated campaign · 14 Sep 2022 | Integrated campaign | – | 14 Sep 2022 |
| Property Sahi, Aur Ab Services Sabhi (MB Prime, phase 2)Ad film · 10 Aug 2022 | Ad film | – | 10 Aug 2022 |