The Times of a Better India
Positive-news brand campaign around Independence Day built on eight big-picture images of Indian progress (an ice cafe in Ladakh, a school in the Jaisalmer desert that runs without air conditioning), run on 981 digital OOH screens across six cities for 15 days through Times OOH, alongside print and online.
| Brand | The Times of India |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | OOH, print, digital |
| Source | MediaNews4U |
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