ICICI Prudential Life
ICICI Prudential Life has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in ICICI Prudential Life's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Suryakumar Yadav | Past | 5 Jan 2023 | 5 Jan 2023 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 4 Mar 2024
A TVC titled 'Zimmedari Lagey Pyaari' (responsibilities make life beautiful), directed by Prashant Madan, reframing responsibility as an expression of affection through slice-of-life moments; described by the company as its first brand campaign in a decade.
Digital/social · 5 Jan 2023
A digital-first campaign signing cricketer Suryakumar Yadav to front ICICI Prudential Life's '360° Financial Protection' message, drawing on his '360 degree' playing style to represent trust, dependability and consistency.
Talent: Suryakumar Yadav.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| ICICI Prudential Life | 0 | 0 | 2 | – | 4 Mar 2024 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and ICICI Prudential Life doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
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