#SapnaHaiTohPooraKaro
An integrated campaign built on what SBI Life called responsible ambition, the idea that people now chase their own goals without setting down family duties. The lead TVC is told from a daughter's point of view and follows her father, Rishabh, quitting his job to start his own venture.
| Brand | SBI |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV |
| Source | BestMediaInfo |
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