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Integrated campaignIndia1 Aug 2025

Dil Se, Design Tak (second edition)

The return of Canva's flagship India campaign, made with OML Entertainment, in two films. In the first, a magician grandfather played by Dalip Tahil cannot reach his daughter Aaliya, played by Saloni Batra, until his granddaughter designs a poster in Canva that closes the gap; the second moves Aaliya into a workplace mentoring a Gen Z teammate. Tamil and Telugu films with local talent plus Malayalam, Kannada, Marathi and Bengali dubs, running on TV, cinema, YouTube, Meta, Snapchat and Spotify.

BrandCanva
AgencyOML Entertainment
TalentDalip Tahil, Saloni Batra
ChannelsTV, cinema, digital, social
SourceMediaBrief