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OtherIndia7 May 2026

Utterly Butterly (the Amul Girl topicals)

The topical hoarding series that has run since 1966, in which the polka-dotted Amul moppet comments on the week's news. Rahul daCunha inherited it from his father Sylvester, who created it at ASP with art director Eustace Fernandes on a free hand from Verghese Kurien. The May 2026 edition marked Karan Johar's Met Gala debut.

BrandAmul
AgencyNot named
TalentNot named
ChannelsOOH, print, social
SourceMoneycontrolET BrandEquity

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