The Responsible Jeweller with MS Dhoni

Malabar signed cricketer MS Dhoni as brand ambassador and built its largest integrated consumer campaign around the group's 'Responsible Jeweller' framework, running across television, print, digital, radio, cinema, out-of-home and its own stores in more than 450 outlets worldwide.

Brand	Malabar Gold & Diamonds
Agency	Not named
Talent	MS Dhoni
Channels	TV, print, digital, social, radio, cinema, OOH, in-store
Source	MediaNews4U