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LaunchIndia18 Jun 2024

Duniya Ko Rang Do — Make Life Beautiful

Birla Opus's first thematic brand film, a 3D-animated ad built around the tagline "Make Life Beautiful" and the message "Duniya Ko Rang Do" (colour the world), with music by composer Ram Sampath; backed by a 360-degree activation across TV, digital, OOH, print and radio in Hindi and regional languages. Conceptualised by Leo Burnett India and produced by Brazil's Zombie Studio.

BrandBirla Opus
AgencyLeo Burnett India
TalentNot named
ChannelsTV, digital, OOH, print, radio
SourceGrasim Industries

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