Luminous
Luminous sponsors 1 property, mostly cricket, and has 5 campaigns on record. 1 confirmed in 2026.
6 of 6 rows confirmed on their sourceHow we check
See how Luminous compares with Godrej & Boyce (Appliances, Interio, Locks) and Pidilite (Fevicol)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Rajasthan Royals, 2023–present.
Ambassadors
Talent named in Luminous's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sachin Tendulkar | Current | 11 Jun 2022 | 15 Jul 2026 |
| Riyan Parag | Current | 23 Apr 2025 | 23 Apr 2025 |
| Yashasvi Jaiswal | Current | 23 Apr 2025 | 23 Apr 2025 |
| Ravichandran Ashwin | Past | 2 May 2023 | 2 May 2023 |
| Yuzvendra Chahal | Past | 2 May 2023 | 2 May 2023 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 15 Jul 2026
A camping-trip film in which Sachin Tendulkar cooks outdoors, cycles and sings through the EDGE GO portable power station's built-in speaker and wireless mics while friends charge phones, drones and laptops off it. It pitches the EDGE Portable Power Series as power beyond the home rather than backup.
Talent: Sachin Tendulkar.
Sponsorship activation · 23 Apr 2025
A 360-degree campaign built on Luminous's title sponsorship of Rajasthan Royals in IPL 2025, positioning the brand as 'India's Solar Expert'. Films had RR players Yashasvi Jaiswal, Riyan Parag and Dhruv Jurel talking teammates into rooftop solar; the rollout added in-stadium branding and a Luminous Stand, OOH in IPL cities, Amazon homepage takeovers, retail kiosks and branded content series such as 'Royals Unplugged'.
Talent: Yashasvi Jaiswal, Riyan Parag, Dhruv Jurel.
Ad film · 29 May 2024
Two thematic films by Cheil India about people who refuse tempting offers because their rooftop Luminous solar setup and ConnectX app already give them control over their power: a teacher who runs free classes and a young politician who left a corporate job. Ran on TV and OTT with social amplification.
Agency: Cheil India.
Sponsorship activation · 2 May 2023
An IPL campaign off Luminous's title sponsorship of the Rajasthan Royals, promising cricket viewing that a summer power cut cannot interrupt. Yuzvendra Chahal, Ravichandran Ashwin and Jos Buttler front the films for high-capacity and fast-charging ICON inverters.
Talent: Yuzvendra Chahal, Ravichandran Ashwin, Jos Buttler.
Ad film · 11 Jun 2022
A TVC by 82.5 Communications in which Sachin Tendulkar and a personified Mr Sun talk a hesitant homeowner through the doubts that stop people installing solar, selling Luminous as the one-stop shop for it. Aired on TV and pushed on the brand's social handles.
Agency: 82.5 Communications. Talent: Sachin Tendulkar.
Agencies
Credited on Luminous's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Cheil India | 1 campaign | 29 May 2024 |
| 82.5 Communications | 1 campaign | 11 Jun 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Luminous | 1 | 1 | 5 | Cricket | 15 Jul 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Luminous doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Luminous sponsor?
Luminous has 1 confirmed sponsorship property on record, mostly in cricket, including Rajasthan Royals. The latest is dated 15 Jul 2026.
Who are Luminous's brand ambassadors in 2026?
Campaigns since April 2025 feature Sachin Tendulkar, Riyan Parag, Yashasvi Jaiswal. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Luminous's campaigns?
Credited on Luminous campaigns: Cheil India (1 campaign, latest 29 May 2024); 82.5 Communications (1 campaign, latest 11 Jun 2022).
Does Luminous sponsor cricket?
Yes. Luminous has 1 confirmed cricket deal on record.
Know when Luminous signs something new
One email when Luminous or a home & building rival signs a sponsorship, an ambassador or a campaign.
Work at Luminous? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.