Who sponsors The Overlap
5 brands have sponsored The Overlap across 2 seasons since 2025. Not here yet: technology & software, healthcare, banking & finance, home & building.
Run The Overlap?Claim this page to list your sponsors, correct anything wrong and see the brands that back properties like yours.Claim your pageClose
Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2025 | 2026 |
|---|---|---|
| ARNE | In-video | · |
| Disney+ | · | In-video |
| Huel | In-video | · |
| Procter & Gamble India | · | In-video |
| Trainline | In-video | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Disney+ | Media & entertainment | In-video ad read | 2026 | |
| Procter & Gamble India | Personal & home care | In-video ad read | 2026 | |
| ARNE | Fashion & lifestyle | In-video ad read | 2025 | |
| Huel | Food | In-video ad read | 2025 | |
| Trainline | Business services | In-video ad read | 2025 |
Categories here
Not here yet
Categories common on other football properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other football properties. For organisers, the shortlist.
Similar football properties
Every deal, with its source5 rows · what our check found on each source page
In-video ad read · Podcast · 25 Aug 2026
Disney+ is named as a sponsor in the show notes of 1 episode on 2026-08-25, most recently 'Introducing: Stick to United with Wayne Rooney and Mark Goldbridge'.
In-video ad read · Podcast · 1 May 2026
Gillette is named as a sponsor in the show notes of 2 episodes between 2026-05-01 and 2026-05-21, most recently 'Andy Robertson: Losing Diogo Jota, Klopp’s Impact & World Cup Dream | My Best Co'.
In-video ad read · Podcast · 26 Dec 2025
ARNE is named as a sponsor in the show notes of 1 episode on 2025-12-26, most recently 'The Overlap Quiz | Stick to Football v The Good, The Bad & The Football'.
In-video ad read · Podcast · 16 Dec 2025
Huel is named as a sponsor in the show notes of 3 episodes between 2025-12-16 and 2026-02-22, most recently 'Van der Sar: Man United Career, The Ajax Way & Advice for Lammens | The Overlap '.
In-video ad read · Podcast · 25 Apr 2025
Trainline is named as a sponsor in the show notes of 6 episodes between 2025-04-25 and 2025-06-03, most recently 'Wirtz To Liverpool & Do United Need A Full Reset? | The Overlap Fan Debate'.
Know when The Overlap signs a new sponsor
One email when a new sponsor signs or a category opens up.