TCL
TCL sponsors 6 properties, mostly football, then kabaddi, hockey, tennis and more, and has 3 campaigns on record. 3 confirmed in 2026.
10 of 12 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 21 Jul 2026
TCL is named as a sponsor in the show notes of 1 episode on 2026-07-21, most recently 'The Wallabies are Back and to Help the Boys Celebrate Angus Bell Joins KOKO'.
Official partner · Event · 2026
Listed under "Official Partners".
Shorts sponsor · Team · 2025
Shorts sponsor of Motherwell, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2024
Sleeve sponsor of Islamabad United, 2024.
Back-of-shirt sponsor · Team · 2020
Back-of-shirt sponsor of Peshawar Zalmi, 2020–2023.
Sleeve sponsor · Team · 2019
Sleeve sponsor of Peshawar Zalmi, 2019–2024.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of Melbourne Victory, 2019.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 26 Feb 2026
Tcl sponsored Jordi Koalitic on YouTube; the most recent tracked video is 'Creative Photography Tricks At The Olympic Winter Games Milano Cortina 2026' (2026-02-26). Carried in 2 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Tcl is listed among Unbox Therapy's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in TCL's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rohit Sharma | Current | 8 Oct 2024 | 28 Jan 2026 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 28 Jan 2026
A January 2026 consumer contest: buyers of 55-inch-plus QD Mini LED or 75-inch-plus QLED TVs registered via a QR code, posted a photo in a cricket-themed frame with #TCLRepublicDay, and 20 winners got live match tickets or Rohit Sharma-signed goodies.
Talent: Rohit Sharma.
Festive · 8 Oct 2024 · Reported value Rs 1 crore
A festive campaign on TVs of 55 inches and above running to 10 November 2024, with weekly lucky draws for gifts worth up to Rs 1 crore and meet-and-greets with brand ambassador Rohit Sharma, backed by an integrated marketing push across Amazon, Flipkart and offline retail.
Talent: Rohit Sharma.
Festive · 2 Aug 2023
A month-long Independence Day and Onam campaign for the 4K, QLED and Mini LED range that moved through India's states in social posts and videos, promoted a 'Celebrate Greatness Sale' through influencers and ran a 'Guess the great monument' contest.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| TCL | 6 | 3 | 3 | Football | 21 Jul 2026 |
| Aura Frames | 46 | 10 | 0 | Creators and podcasts | 7 Jun 2026 |
| Audible | 38 | 18 | 2 | Creators and podcasts | 3 Sep 2026 |
| Eight Sleep | 25 | 22 | 0 | Creators and podcasts | 1 Sep 2026 |
| HP India | 17 | 3 | 6 | Motorsport | 12 Aug 2026 |
Where peers sponsor and TCL doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Audible, HP India |
| Bengaluru Tech Summit | HP India |
| Serendipity Arts Festival | HP India |
| Mubadala Abu Dhabi Open | HP India |
| DreamHack India | HP India |
Questions people ask
What does TCL sponsor?
TCL has 6 confirmed sponsorship properties on record, mostly in football, then kabaddi, hockey, tennis and more, including Kick Offs and Kick Ons, DP World ILT20, Motherwell. The latest is dated 21 Jul 2026.
Who are TCL's brand ambassadors in 2026?
Campaigns since April 2025 feature Rohit Sharma. This comes from campaign credits in the trade press, not from endorsement contracts.
Does TCL sponsor cricket?
Yes. TCL has 1 confirmed cricket deal on record.
Know when TCL signs something new
One email when TCL or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
Work at TCL? Claim this page
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