Who sponsors 3 Idiots
2 brands have sponsored 3 Idiots.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Emami | Personal & home care | Co-branded campaign | 2010 | |
| Reliance Life Insurance | Banking & finance | Co-branded campaign | 2010 |
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
Every common category is already here.
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source2 rows · what our check found on each source page
Co-branded campaign · Film · 2010
Emami had Rajkumar Hirani direct a 55-second Boroplus Prickly Heat Powder film that rebuilt the 'All izz well' gag: Kareena Kapoor, playing a teacher, asks her class for the signature step and the children scratch their shoulders instead, until the powder turns it back into 'Ab all izz well' with the hands moved from heart to shoulder. Produced by Canvas Films with Shreya Ghoshal on the theme song.
Co-branded campaign · Film · 2010
Times OOH built a week-long Reliance Life Insurance outdoor campaign off the film, running 'Jab Reliance Life Insurance hain saath, all is well' on Mumbai's Patel Bridge - the first movie-led promotion on that site. Times Innovative Media MD Sunder Hemrajani set out the buy.
Know when 3 Idiots signs a new sponsor
One email when a new sponsor signs or a category opens up.