Reliance Life Insurance × 3 Idiots, 2010
- Brand
- Reliance Life Insurance · Banking & finance
- Property
- 3 Idiots
- Tier
- Co-branded campaign
- Date
- 2010
- Source
- exchange4media
Times OOH built a week-long Reliance Life Insurance outdoor campaign off the film, running 'Jab Reliance Life Insurance hain saath, all is well' on Mumbai's Patel Bridge - the first movie-led promotion on that site. Times Innovative Media MD Sunder Hemrajani set out the buy.
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