BoroPlus
BoroPlus sponsors 1 property, mostly film, and has 1 campaign on record.
2 of 3 rows on this page confirmed on their sourceHow we check
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More from Emami
BoroPlus is an Emami brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Emami · company, all its brands | 3 | 2 | 8 | 2010 |
| Kesh King | 0 | 0 | 2 | Undated |
| Navratna | 0 | 1 | 2 | Undated |
| Dermicool | 0 | 0 | 1 | Undated |
| Smart and Handsome | 0 | 0 | 1 | Undated |
| Zandu Balm | 0 | 1 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Co-branded campaign · Film · 2010
Emami had Rajkumar Hirani direct a 55-second Boroplus Prickly Heat Powder film that rebuilt the 'All izz well' gag: Kareena Kapoor, playing a teacher, asks her class for the signature step and the children scratch their shoulders instead, until the powder turns it back into 'Ab all izz well' with the hands moved from heart to shoulder. Produced by Canvas Films with Shreya Ghoshal on the theme song.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of East Bengal, 2023–2024.
Ambassadors
Talent named in BoroPlus' campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Akshay Kumar | Past | 11 Nov 2022 | 11 Nov 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 11 Nov 2022
Emami signed Akshay Kumar as BoroPlus ambassador for a winter TVC in which he prescribes the antiseptic cream to his mother's cracked heels, his aunt's dry skin and a child's rash, building the multi-purpose family claim.
Talent: Akshay Kumar.
Questions people ask
What does BoroPlus sponsor?
BoroPlus has 1 confirmed sponsorship property on record, mostly in film, including 3 Idiots. The latest is dated 2010.
Know when BoroPlus signs something new
One email when BoroPlus or an energy & industrial rival signs a sponsorship, an ambassador or a campaign.
Work at BoroPlus? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/boroplus, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.