Good Vibes Start with McCafe
A refreshed brand platform for McCafe timed to its 200th outlet in North and East India, with Tara Sutaria signed as the face of the brand and built around everyday coffee moments for young drinkers. It launched alongside a summer beverage range including Strawberry Matcha and Salted Caramel Latte. Conceptualised by BBDO India.
| Brand | McDonald's India (Westlife + CPRL franchisees) |
|---|---|
| Agency | BBDO India |
| Talent | Tara Sutaria |
| Channels | in-store |
| Source | MediaBrief |
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