W.H.O. hai toh woh ORS hai
Cipla Health's annual World ORS Day campaign for its Prolyte ORS brand, urging shoppers to check for the WHO-recommended mark before buying an oral rehydration solution. It combined a hospital-led awareness drive with MGM Group of Hospitals, nutritionist and fitness-creator content, healthcare-professional outreach, consumer sampling, and transit/outdoor visibility.
| Brand | Cipla |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, OOH, on-ground, in-store |
| Source | Lokmat Times (PRNewswire) |
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