Week of 27 Apr 2026
11 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
10 campaigns
Integrated campaign · 27 Apr 2026
JK Maxx Paints signed Akshay Kumar as brand ambassador for a humorous TVC where he answers every question with "JK Maxx," revealed via flashback to be shorthand for his own home-painting journey (putty, primer, paint); positions JK Maxx as an end-to-end wall-solutions brand built on JK WallMaxX Putty and JK WhiteMaxX Cement, rolled out across TV, OTT, CTV, digital, social, outdoor and retail.
Talent: Akshay Kumar.
Ad film · 27 Apr 2026
Six 15-second India films set in a royal court, where a panicked messenger keeps bursting in with a crisis (lost AirPods, a dying battery before a flight) that an iPhone 17 feature quietly fixes: Find My, fast charging, Centre Stage, Dual Capture and Visual Intelligence. A switch-to-iPhone pitch released on Apple India's YouTube channel.
Launch · 27 Apr 2026
Launch campaign for the Hero Xoom scooter naming actor Ishaan Khatter as brand ambassador and built around youthful energy for young riders.
Talent: Ishaan Khatter.
Digital/social · 28 Apr 2026
A month-long digital film for Safal packaged coconut water: Tara Sutaria, wiped out by a shopping spree, gets a pack from a friend and recharges, repositioning coconut water from a situational drink to an anytime one.
Agency: Ogilvy India. Talent: Tara Sutaria.
Rebrand · 29 Apr 2026
Mirinda replaced its global brand platform and visual identity, building the new look around semi-circular smile shapes, bold type and outsized fruit on pack, designed in-house by PepsiCo. An influencer activation called Smile Chain carried it on social.
Experiential · 30 Apr 2026
A JioStar and Sun Direct on-ground drive to move free-to-air households onto a curated Sun Direct pay-TV pack. A branded van with live TV set-ups covered more than 180 tehsils and 10,000 km across Uttar Pradesh and Madhya Pradesh, backed by local-language radio spots and wall paintings.
Integrated campaign · 30 Apr 2026
A 360-degree, multilingual flavoured-milk campaign in which Tamannaah Bhatia finds a moment of calm on a chaotic film set with a bottle of Mother Dairy flavoured milk; Ogilvy wrote it, Rising Sun Films produced it, and it ran on TV, print, digital and outdoor.
Agency: Ogilvy India. Talent: Tamannaah Bhatia.
Digital/social · 1 May 2026
The seventh Pulse Loyalty Day asked fans to make mocktails with Pulse candy, seeded by chef recipes and nano and micro influencers, with Mannara Chopra joining and merchandise for 100 loyalists; it ran from 1 to 15 May.
Talent: Mannara Chopra.
Ad film · 2 May 2026
Santoor Shower Gels signed actor Sreeleela as brand ambassador and built a TVC on the idea of an old song remixed for today, recasting sandalwood in a body-wash format for younger buyers.
Agency: Bates Bengaluru. Talent: Sreeleela.
Festive · 2 May 2026
A gifting-themed Mother's Day campaign centred on giving mothers a diamond as a personal keepsake, with the first films airing during IPL on Star Sports and JioHotstar and amplified on regional channels including Colours Tamil, Jalsha Movies and Star Utsav Movies.
Talent: Yami Gautam Dhar.
Gulf
1 campaign
Integrated campaign · 2 May 2026
A five-month domestic staycation campaign running 1 May to 30 September 2026 inside the Hala Summer season, offering free stays, meals, tours and attraction tickets for children under 12 travelling with a paying adult. More than 100 hotels took part, with offers redeemed by QR code through the Visit Qatar Wallet.