Indian D2C beauty and personal care brands, side by side
27 brands. RENÉE runs the most: 51 Meta ads live in India, 14 of them advertise on Facebook and Instagram, and 5 have a sponsorship or creator deal on record.
The brands
Meta ads live in India as of 6 Nov 2026. Deal counts are properties with a deal on record.
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Shah Rukh Khan's brand-ambassador campaign extended into an OOH push of 70+ billboards across Mumbai, Bengaluru and Delhi via new agency 'a Simple' (founder Chirag Sangai quoted); VP Growth Avichal Pugalia said the tie-up sharpens the brand's visibility and recall.
A brand repositioning from 'caffeine-led' to 'experience-first' personal care, anchored by a film set in a hostel bathroom showing mCaffeine products shared shower-to-shower as a moment of self-care, announced by Co-founder & Chief Growth Officer Vaishali Gupta.
A short-form micro-drama series starring internet personality Orhan Awatramani (Orry), stitched from viral references such as Haaland fan-edit styling, the New York tower proposal and the Taka La Dentro soundtrack, made for social platforms to reach Gen Z.
Cricketer Tilak Varma fronts a film for the Glow Sunscreen, taking an understated athlete-sponsorship approach that shows his quiet pre-match routine rather than on-field action, positioning sunscreen as a daily habit.
A digital film-led campaign starring brand ambassador Rashmika Mandanna for the Advanced Hair Growth Serum (Korean black rice), framing the grandmother's-beauty-secret idea with a Korean-beauty twist; ran on Instagram, Facebook and YouTube in Hindi and regional languages, amplified via OTT and metro outdoor as an integrated rollout.
The Derma Co made Sania Mirza the face of its suncare range and released a film set on a tennis court, using the sport's balance of attack and defence as the argument for daily sun protection. It carried the 1% Hyaluronic Sunscreen Aqua Gel and ran on digital and social.
Former tennis player Sania Mirza named brand ambassador for the suncare category; a film set on a tennis court uses the sport's balance of attack and defence as a metaphor for sun protection, promoting the 1% Hyaluronic Sunscreen Aqua Gel.
A 4th-anniversary 'Big Fox Birthday' campaign film starring Himesh Reshammiya, who parodies his own 'Tandoori Nights' persona to promote the viral Skin Radiance Mask for tan removal, part of a celebrity strategy that has also featured Orry, Shalini Passi and Neena Gupta.
The Derma Co worked with Zepto to hand summer skincare kits to delivery partners across Jaipur's dark stores and to set up rest points with water, refreshments, washrooms and charging. A film following riders through the desert heat carried the campaign on both brands' social handles.
A purpose-driven short film fronted by founder/CEO Shantanu Deshpande on the environmental impact of disposable razors, launched alongside the Eco Sensi 3 eco-friendly razor during the brand's monthly '18-hour store' sale event.
Built around Minimalist's IPL 2025 partnership with Rajasthan Royals as 'Official Sunscreen Partner,' the campaign paired player sun-protection kits with digital activations and behind-the-scenes player skincare content under the tagline 'Just Play! Halla Bol on Sun.'
A TV campaign for Mamaearth's Ubtan Face Wash in which Palak Tiwari, introduced as the brand's new face, is shown restoring her sun- and pollution-dulled glow with the turmeric-and-saffron Ubtan formula, with Shilpa Shetty Kundra also fronting the film.
A campaign fronted by Shilpa Shetty as a vigilant mother who rejects unsafe options before approving the Mamaearth Milky Soft Head to Toe Wash for babies, built around the brand's Made Safe certification and natural-ingredient positioning.
Agency: Steve Priya. Talent: Shilpa Shetty Kundra.
Jennifer Winget named face of Pilgrim's skincare range, following the brand's haircare push with Rashmika Mandanna, part of a multi-ambassador strategy that also includes Manisha Koirala.
A gamified, interactive virtual-museum web experience promoting the Onion + Collagen hair care range through satirical exhibits on hair loss and a quiz offering a discount, built by digital agencies ALTRD and OWLED Media.
A digital campaign on self-worth and inclusivity featuring Alaya F, Jasleen Royal, Sushant Divgikar and cricketer Shreyanka Patil showing their pre-spotlight rituals, amplified on Instagram, YouTube and Facebook plus on-ground retail touchpoints.
Sugar Pop's first-ever TV campaign, starring Kriti Sanon, launching the Ultrastay Transferproof Lipstick for the festive season; a TVC in seven languages backed by digital ads and influencer amplification.
A campaign for the Sensi Smart 3 razor in which founder/CEO Shantanu Deshpande appears as a firefighter leading the 'SENSI Brigade' to rescue a young man from razor burn; ran as a 360-degree push across online and offline channels.
Digital video with Shraddha Kapoor launching four Super Serum Makeup products, from a long-stay kajal to a four-shade liquid lipstick stack, pitched at the multitasking 'super-nari'.
A Holi-timed OOH billboard campaign across Mumbai celebrating the seventh anniversary of the Ace of Face foundation stick (launched in 22 shades, the most of any Indian brand at the time), themed around the unstoppable spirit of women.
Bombae remade existing ads by putting body hair back into them, showing leg fuzz and shaded underarms in frames that advertising usually airbrushes, to argue that a hairy body is no less powerful. Run on the brand's own social channels.
A set of three campaign films built around new-year new-beginnings, tagline 'Good beginnings make for great journeys', tied to a site-wide celebration running January 4-10 on Plum's website and newly launched app.
A purpose campaign film documenting a science-education programme for underprivileged children run with NGO Bhumi, funded per online order; the programme is said to have reached over 10,000 students over two years.
A World Beard Day digital film starring Hardik Banga that takes on campus recruiters who make bearded candidates shave before placement, arguing a beard belongs at work.
A digital campaign fronted by Alia Bhatt for the Coffee Body Wash range, built around a quirky 'warning label' gag about the product's energising after-effects, delivered as two brand films.
Dr. Sheth's first campaign went out on April Fool's Day and mocked miracle-skincare claims. Raashi Khanna unboxed a fake serum made with Martian sand in an Instagram reel, her skin snapped back to normal moments later, and the payoff sent viewers to dermatologists instead.
A 3-video series built around a 'brat-like' character that links the deep-cleansing pitch of the Activated Bamboo Charcoal Face Wash to the idea of confronting 'toxic behaviour' amid rising social-media trolling. Conceptualised in-house, scripted by Siddharth Joshi.
A TV and digital campaign for the Onion Black Seed Hair Oil starring Kartik Aaryan and Rashmika Mandanna, who both rush to recommend the same product to a friend noticing hair fall before a big occasion.
A film for the FuzzOff trimmer that showed real underarm and pubic hair rather than the airbrushed limbs the hair-removal category runs on, arguing that how a woman removes hair is her own choice and that the pain sold with waxing and threading is not the price of entry. Conceptualised by Talented.
A TVC starring Ranveer Singh and Tamannaah Bhatia, with a guest cameo by co-founder & CEO Vineeta Singh, built around the brand's transfer-proof-lipstick USP; launched simultaneously on TV, OOH, print, radio and cinema, amplified across digital, social, OTT and in-store, in five languages across 50+ channels, with over 10,000 influencers engaged.
Pop, upbeat TVC with Shraddha Kapoor launched around MyGlamm's partnership with Koffee with Karan, pushing the MyGlamm app as a one-stop beauty destination. Debuted on YouTube and Instagram before digital and mainline media.
A Father's Day digital film series fronted by actor Rajat Kapoor, built on the brand's own polling data showing most people forget the date of Father's Day, urging audiences to remember June 19.
Global creator Khaby Lame turned his deadpan life-hack format on the FAB 5-in-1 lipstick in a series with Mouni Roy, Shamita Shetty and others, billed as the first tie-up between an Indian cosmetics brand and Lame.
Brand ambassador Disha Patani fronts a film urging consumers to switch from harsh chemical-based haircare to natural alternatives such as onion and black seed oil.
Fantasy-world digital film in which Ileana D'Cruz is armoured up for a quest by her retinue of women, with RENÉE products woven into the dressing; it ran across digital, e-commerce and as posters in brand stores. Recorded as the brand's first big celebrity campaign.
A consumer product brand founded in India that started online: on its own website or app, plus Amazon, Flipkart, Myntra, Nykaa and the quick-commerce apps. A brand that later opened stores still counts, because the test is how it started.
Marketplaces and retailers, service and rental apps, cafes, and FMCG brands that started in shops are not on this list. Where a larger company holds a majority stake, the brand stays on the list and we name the owner and the year.
Every brand here has a source we opened: the brand's own page or a filing (P), or named business press (S). A brand we could not settle stays off until we can. How we check.