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Indian D2C · Beauty and personal care

Indian D2C beauty and personal care brands, side by side

27 brands. RENÉE runs the most: 51 Meta ads live in India, 14 of them advertise on Facebook and Instagram, and 5 have a sponsorship or creator deal on record.

The brands

Meta ads live in India as of 6 Nov 2026. Deal counts are properties with a deal on record.

BrandMeta ads liveCreator dealsSponsorshipsCampaignsAmbassadorsLatest deal
RENÉE51––3222 Jul 2026
The Derma Co28––513 Mar 2026
Mamaearth27––522026
Foxtale27––3219 Aug 2026
Wow Skin Science27––3229 Oct 2024
mCaffeine25––315 Aug 2026
BeardoOwned by Marico since 202024–11–2024
Pilgrim22––2116 Mar 2026
Dr. Sheth'sOwned by Honasa Consumer since 202222––1–2 Apr 2023
Bombae19––3111 Mar 2024
Bella Vita19–2––2025
Aqualogica14––1–12 Aug 2025
Bombay Shaving Company12––4223 Apr 2025
SUGAR Cosmetics7––3424 Oct 2024
MyGlamm–––3111 Apr 2024
Chemist at Play––1––2025
Kay BeautyOwned by Nykaa––1––2024
MinimalistOwned by Hindustan Unilever since 2025–––1–26 Mar 2025
Plum–––1–5 Jan 2024
Sugar Pop–––1127 Sep 2024
TAC - The Ayurveda Company––1––2023
Bare Anatomy––––––
DermatouchOwned by Wipro Consumer Care since 2026–––––2026
MuuchstacOwned by Godrej Consumer Products since 2025–––––2026
Plum Bodylovin'––––––
Plum Goodness––––––
Wishcare–––––2026

Newest ads in the category

The 8 most recent Facebook and Instagram ads from these brands. Each opens in Meta's Ad Library.

Wow Skin Science ad
Since

Wow Skin Science India

The sun shouldn’t be the scariest part of your day! ☀️ Cast an invisible layer of defense with our WOW Sunscreen Gel - your daily SPF spell for weightless, worry-free protection against UV rays and daily damage.👻✨ #WOWSkinScience #WOWSkinScienceIndia #Halloween #Sunscreen #Skincare

Wow Skin Science ad
Since

Wow Skin Science India

Three powerful potions, one hauntingly good complexion! 🧪 10% Niacinamide: Clarify & smooth 20% Vitamin C: Brighten & radiate 2% Hyaluronic Acid: Deeply plump & hydrate Which spell is your skin calling for today? 🔮💧✨ #WOWSkinScience #WOWSkinScienceIndia #Halloween #Serum #Skincare

Pick any 8 for ₹1,699
Since 2 versions

Wow Skin Science India

Pick any 8 for ₹1,699

Thirsty skin? HydroCharge Electrolyte face wash cleans without that tight feel, and the HydroCharge toner tops up hydration with coconut water. Pick both, add 6 more WOW favourites — any 8 for ₹1,699, about ₹212 each.

The Derma Co ad
Since

amulyakhaneja

It’s only for 5 days 😭✨ Derma Co’s B1G1 is live, and I had to restock my favs before they’re gone! From serums to face washes — literally the best time to stock up 💛 #TheDermaCo #DermaCoIndia #DermaCoB1G1 #B1G1Sale #DermaCoFavourites #SkincareSale #SkincareDeals #DermaCoSerum #DermaCoFaceWash #ClearSkinJourney #GlowingSkin #AffordableSkincare #SkincareIndia #BestSkincareProducts #SkincareLover #IndianSkincareCommunity [derma co b1g1 sale, derma co skincare offer, derma co products india, skincare sale india, derma co serum, derma co face wash, affordable skincare india, skincare combo offer,

Meet Lip Up. Glaze, Plump, Hydrate, Repair.
Since

Foxtale

Meet Lip Up. Glaze, Plump, Hydrate, Repair.

Get plump, glazed lips, now with the lip care to match. Meet Foxtale Lip Up Lip Balm. Your dose of juicy shine, lasting hydration, and visibly plumper lips, In 5 shades made to love.

12 for ₹2,499
Since

Wow Skin Science India

12 for ₹2,499

Stock up on 12 WOW Skin Science favourites for ₹2,499 — about ₹208 each. Mix skin, hair and body however you like.

Any 12 for ₹2,499 — ₹208 each
Since

Wow Skin Science India

Any 12 for ₹2,499 — ₹208 each

Stock up on the WOW you actually use. Neem pimple-control face wash, Sunset Gold and Arctic Bliss ceramide body washes, 12% Magnesium body lotion, Yuzu Vitamin C face wash and more. Pick any 12 for ₹2,499 — just ₹208 each.

8 for ₹1,699
Since

Wow Skin Science India

8 for ₹1,699

Eight WOW Skin Science favourites for ₹1,699 — stock your shelf for the festive season. Pick any 8 from serums, face washes, body washes and hair care.

Their deals

Confirmed sponsorships, creator deals and campaigns from these brands, newest first.

Sponsorship activation · 19 Aug 2026

Shah Rukh Khan's brand-ambassador campaign extended into an OOH push of 70+ billboards across Mumbai, Bengaluru and Delhi via new agency 'a Simple' (founder Chirag Sangai quoted); VP Growth Avichal Pugalia said the tie-up sharpens the brand's visibility and recall.

Agency: a Simple. Talent: Shah Rukh Khan.

Rebrand · 5 Aug 2026

A brand repositioning from 'caffeine-led' to 'experience-first' personal care, anchored by a film set in a hostel bathroom showing mCaffeine products shared shower-to-shower as a moment of self-care, announced by Co-founder & Chief Growth Officer Vaishali Gupta.

Digital/social · 22 Jul 2026

A short-form micro-drama series starring internet personality Orhan Awatramani (Orry), stitched from viral references such as Haaland fan-edit styling, the New York tower proposal and the Taka La Dentro soundtrack, made for social platforms to reach Gen Z.

Talent: Orhan Awatramani (Orry).

Sports · 26 Mar 2026

Cricketer Tilak Varma fronts a film for the Glow Sunscreen, taking an understated athlete-sponsorship approach that shows his quiet pre-match routine rather than on-field action, positioning sunscreen as a daily habit.

Talent: Tilak Varma.

Ad film · 16 Mar 2026

A digital film-led campaign starring brand ambassador Rashmika Mandanna for the Advanced Hair Growth Serum (Korean black rice), framing the grandmother's-beauty-secret idea with a Korean-beauty twist; ran on Instagram, Facebook and YouTube in Hindi and regional languages, amplified via OTT and metro outdoor as an integrated rollout.

Talent: Rashmika Mandanna.

Ad film · 3 Mar 2026

The Derma Co made Sania Mirza the face of its suncare range and released a film set on a tennis court, using the sport's balance of attack and defence as the argument for daily sun protection. It carried the 1% Hyaluronic Sunscreen Aqua Gel and ran on digital and social.

Talent: Sania Mirza.

Ad film · 2 Mar 2026

Former tennis player Sania Mirza named brand ambassador for the suncare category; a film set on a tennis court uses the sport's balance of attack and defence as a metaphor for sun protection, promoting the 1% Hyaluronic Sunscreen Aqua Gel.

Talent: Sania Mirza.

Digital/social · 10 Jan 2026

A 4th-anniversary 'Big Fox Birthday' campaign film starring Himesh Reshammiya, who parodies his own 'Tandoori Nights' persona to promote the viral Skin Radiance Mask for tan removal, part of a celebrity strategy that has also featured Orry, Shalini Passi and Neena Gupta.

Talent: Himesh Reshammiya.

Purpose · 12 Aug 2025

A campaign partnering with quick-commerce platform Zepto to support its Jaipur delivery workforce with skincare products.

Ad film · 12 Aug 2025

A campaign ad featuring actresses Palak Tiwari and Shilpa Shetty Kundra built around the Indian ubtan skincare tradition for a Mamaearth product line.

Talent: Palak Tiwari, Shilpa Shetty Kundra.

Show 39 more

Ad film · 12 Aug 2025

A campaign ad starring actress Shilpa Shetty Kundra promoting Mamaearth's mosquito repellent patches.

Talent: Shilpa Shetty Kundra.

Ad film · 12 Aug 2025

A new ad for Aqualogica's SPF 50 sun-care range, personifying the sun as 'Mr. Sun' to promote the product's sun-defence claims.

Purpose · 15 May 2025

The Derma Co worked with Zepto to hand summer skincare kits to delivery partners across Jaipur's dark stores and to set up rest points with water, refreshments, washrooms and charging. A film following riders through the desert heat carried the campaign on both brands' social handles.

Purpose · 23 Apr 2025

A purpose-driven short film fronted by founder/CEO Shantanu Deshpande on the environmental impact of disposable razors, launched alongside the Eco Sensi 3 eco-friendly razor during the brand's monthly '18-hour store' sale event.

Talent: Shantanu Deshpande.

Minimalist→Just Play! Halla Bol on Sun

Sponsorship activation · 26 Mar 2025

Built around Minimalist's IPL 2025 partnership with Rajasthan Royals as 'Official Sunscreen Partner,' the campaign paired player sun-protection kits with digital activations and behind-the-scenes player skincare content under the tagline 'Just Play! Halla Bol on Sun.'

Ad film · 7 Mar 2025

A TV campaign for Mamaearth's Ubtan Face Wash in which Palak Tiwari, introduced as the brand's new face, is shown restoring her sun- and pollution-dulled glow with the turmeric-and-saffron Ubtan formula, with Shilpa Shetty Kundra also fronting the film.

Talent: Palak Tiwari, Shilpa Shetty Kundra.

Launch · 4 Mar 2025

A campaign marking Mamaearth joining hands with quick-commerce platform Zepto to widen fast-delivery access to its products.

Ad film · 1 Mar 2025

A campaign fronted by Shilpa Shetty as a vigilant mother who rejects unsafe options before approving the Mamaearth Milky Soft Head to Toe Wash for babies, built around the brand's Made Safe certification and natural-ingredient positioning.

Agency: Steve Priya. Talent: Shilpa Shetty Kundra.

Bella Vita→Made In India Fest

Partner · Event · 2025

Shower Gel Partner.

Chemist at Play→Made In India Fest

Partner · Event · 2025

Skincare Partner.

Launch · 12 Dec 2024

Jennifer Winget named face of Pilgrim's skincare range, following the brand's haircare push with Rashmika Mandanna, part of a multi-ambassador strategy that also includes Manisha Koirala.

Talent: Jennifer Winget.

Experiential · 29 Oct 2024

A gamified, interactive virtual-museum web experience promoting the Onion + Collagen hair care range through satirical exhibits on hair loss and a quiz offering a discount, built by digital agencies ALTRD and OWLED Media.

Agency: ALTRD.

Digital/social · 24 Oct 2024

A digital campaign on self-worth and inclusivity featuring Alaya F, Jasleen Royal, Sushant Divgikar and cricketer Shreyanka Patil showing their pre-spotlight rituals, amplified on Instagram, YouTube and Facebook plus on-ground retail touchpoints.

Talent: Alaya F, Jasleen Royal, Sushant Divgikar, Shreyanka Patil.

Associate sponsor · TV show · 6 Oct 2024

Sponsor of season 18 and the season's new perfume category entrant, per founder Aakash Anand.

Launch · 27 Sep 2024

Sugar Pop's first-ever TV campaign, starring Kriti Sanon, launching the Ultrastay Transferproof Lipstick for the festive season; a TVC in seven languages backed by digital ads and influencer amplification.

Talent: Kriti Sanon.

Ad film · 8 Jul 2024

A campaign for the Sensi Smart 3 razor in which founder/CEO Shantanu Deshpande appears as a firefighter leading the 'SENSI Brigade' to rescue a young man from razor burn; ran as a 360-degree push across online and offline channels.

Agency: Sideways. Talent: Shantanu Deshpande.

Launch · 11 Apr 2024

Digital video with Shraddha Kapoor launching four Super Serum Makeup products, from a long-stay kajal to a four-shade liquid lipstick stack, pitched at the multitasking 'super-nari'.

Talent: Shraddha Kapoor.

Other · 4 Apr 2024

A Holi-timed OOH billboard campaign across Mumbai celebrating the seventh anniversary of the Ace of Face foundation stick (launched in 22 shades, the most of any Indian brand at the time), themed around the unstoppable spirit of women.

Digital/social · 11 Mar 2024

Bombae remade existing ads by putting body hair back into them, showing leg fuzz and shaded underarms in frames that advertising usually airbrushes, to argue that a hairy body is no less powerful. Run on the brand's own social channels.

Plum→Festival of Goodness

Festive · 5 Jan 2024

A set of three campaign films built around new-year new-beginnings, tagline 'Good beginnings make for great journeys', tied to a site-wide celebration running January 4-10 on Plum's website and newly launched app.

Co-branded campaign · Film · 2024

A Pushpa 2 collaboration released under the name 'Hot as Fire' by the men's grooming brand.

Kay Beauty→UP Warriorz

Shirt sponsor · Team · 2024

Front-of-shirt sponsor of UP Warriorz, 2024.

Purpose · 1 Dec 2023

A purpose campaign film documenting a science-education programme for underprivileged children run with NGO Bhumi, funded per online order; the programme is said to have reached over 10,000 students over two years.

Festive · 17 Nov 2023

Festive-season digital film in which Shraddha Kapoor eats sweets without a smudge, selling the transfer-proof Ultimatte lipstick collection.

Talent: Shraddha Kapoor.

Digital/social · 4 Sep 2023

A World Beard Day digital film starring Hardik Banga that takes on campus recruiters who make bearded candidates shave before placement, arguing a beard belongs at work.

Talent: Hardik Banga.

Digital/social · 8 Jun 2023

A digital campaign fronted by Alia Bhatt for the Coffee Body Wash range, built around a quirky 'warning label' gag about the product's energising after-effects, delivered as two brand films.

Agency: Wondrlab. Talent: Alia Bhatt.

Launch · 4 May 2023

A launch campaign for a new Bombae razor fronted by Alaya F and conceptualised by Talented, extending the brand's women's hair-removal line.

Agency: Talented. Talent: Alaya F.

Digital/social · 2 Apr 2023

Dr. Sheth's first campaign went out on April Fool's Day and mocked miracle-skincare claims. Raashi Khanna unboxed a fake serum made with Martian sand in an Instagram reel, her skin snapped back to normal moments later, and the payoff sent viewers to dermatologists instead.

Talent: Raashi Khanna.

TAC - The Ayurveda Company→Filmfare Awards

Co-powered · Event · 2023

Co-powered by.

Digital/social · 13 Nov 2022

A 3-video series built around a 'brat-like' character that links the deep-cleansing pitch of the Activated Bamboo Charcoal Face Wash to the idea of confronting 'toxic behaviour' amid rising social-media trolling. Conceptualised in-house, scripted by Siddharth Joshi.

Ad film · 27 Sep 2022

A TV and digital campaign for the Onion Black Seed Hair Oil starring Kartik Aaryan and Rashmika Mandanna, who both rush to recommend the same product to a friend noticing hair fall before a big occasion.

Talent: Kartik Aaryan, Rashmika Mandanna.

Digital/social · 24 Sep 2022

A branded-content campaign for the Coffee Face Wash skincare range created by Supari Studios, the branded-content vertical of Kulfi Collective.

Agency: Supari Studios.

Ad film · 14 Sep 2022

A film for the FuzzOff trimmer that showed real underarm and pubic hair rather than the airbrushed limbs the hair-removal category runs on, arguing that how a woman removes hair is her own choice and that the pain sold with waxing and threading is not the price of entry. Conceptualised by Talented.

Agency: Talented.

Integrated campaign · 8 Sep 2022

A TVC starring Ranveer Singh and Tamannaah Bhatia, with a guest cameo by co-founder & CEO Vineeta Singh, built around the brand's transfer-proof-lipstick USP; launched simultaneously on TV, OOH, print, radio and cinema, amplified across digital, social, OTT and in-store, in five languages across 50+ channels, with over 10,000 influencers engaged.

Talent: Ranveer Singh, Tamannaah Bhatia, Vineeta Singh.

Ad film · 8 Aug 2022

Pop, upbeat TVC with Shraddha Kapoor launched around MyGlamm's partnership with Koffee with Karan, pushing the MyGlamm app as a one-stop beauty destination. Debuted on YouTube and Instagram before digital and mainline media.

Talent: Shraddha Kapoor.

Digital/social · 13 Jun 2022

A Father's Day digital film series fronted by actor Rajat Kapoor, built on the brand's own polling data showing most people forget the date of Father's Day, urging audiences to remember June 19.

Talent: Rajat Kapoor.

Influencer · 11 May 2022

Global creator Khaby Lame turned his deadpan life-hack format on the FAB 5-in-1 lipstick in a series with Mouni Roy, Shamita Shetty and others, billed as the first tie-up between an Indian cosmetics brand and Lame.

Talent: Khaby Lame, Mouni Roy, Shamita Shetty.

Ad film · 5 Jan 2022

Brand ambassador Disha Patani fronts a film urging consumers to switch from harsh chemical-based haircare to natural alternatives such as onion and black seed oil.

Talent: Disha Patani.

Ad film · 20 Dec 2021

Fantasy-world digital film in which Ileana D'Cruz is armoured up for a quest by her retinue of women, with RENÉE products woven into the dressing; it ran across digital, e-commerce and as posters in brand stores. Recorded as the brand's first big celebrity campaign.

Talent: Ileana D'Cruz.

Why each brand is on the list

The source we opened for each brand. P: the brand or a filing. S: named business press.

Who counts as an Indian D2C brand

A consumer product brand founded in India that started online: on its own website or app, plus Amazon, Flipkart, Myntra, Nykaa and the quick-commerce apps. A brand that later opened stores still counts, because the test is how it started.

Marketplaces and retailers, service and rental apps, cafes, and FMCG brands that started in shops are not on this list. Where a larger company holds a majority stake, the brand stays on the list and we name the owner and the year.

Every brand here has a source we opened: the brand's own page or a filing (P), or named business press (S). A brand we could not settle stays off until we can. How we check.

Missing a brand? Send it to us.