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Digital/socialIndia11 Mar 2024

Breaking the Hairarchy

Bombae remade existing ads by putting body hair back into them, showing leg fuzz and shaded underarms in frames that advertising usually airbrushes, to argue that a hairy body is no less powerful. Run on the brand's own social channels.

BrandBombay Shaving Company
AgencyNot named
TalentNot named
Channelsdigital, social
SourceBestMediaInfo

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