Skip to content
Subscribe
OtherIndia4 Apr 2024

Born to Lead, Not Follow

A Holi-timed OOH billboard campaign across Mumbai celebrating the seventh anniversary of the Ace of Face foundation stick (launched in 22 shades, the most of any Indian brand at the time), themed around the unstoppable spirit of women.

BrandSUGAR Cosmetics
AgencyNot named
TalentNot named
ChannelsOOH, digital
SourceMediaNews4U

More from SUGAR Cosmetics

CampaignTypeAgencyDate
Molten Beauty launch with MyntraLaunch · 15 Sep 2025Launch–15 Sep 2025
#GetReadyWithSUGAR (#GRWS)Digital/social · 24 Oct 2024Digital/social–24 Oct 2024
#ColourSahiTransferNahiLaunch · 27 Sep 2024Launch–27 Sep 2024
#ShukarHainSUGARHainIntegrated campaign · 8 Sep 2022Integrated campaign–8 Sep 2022