Be Sensi
A campaign for the Sensi Smart 3 razor in which founder/CEO Shantanu Deshpande appears as a firefighter leading the 'SENSI Brigade' to rescue a young man from razor burn; ran as a 360-degree push across online and offline channels.
| Brand | Bombay Shaving Company |
|---|---|
| Agency | Sideways |
| Talent | Shantanu Deshpande |
| Channels | digital, social |
| Source | Financial Express |
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