SUGAR Cosmetics
SUGAR Cosmetics has 5 campaigns on record and no confirmed sponsorships yet.
5 of 5 rows confirmed on their sourceHow we check
See how SUGAR Cosmetics compares with Hindustan Unilever and Procter & Gamble IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ambassadors
Talent named in SUGAR Cosmetics's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Alaya F | Past | 24 Oct 2024 | 24 Oct 2024 |
| Sushant Divgikar | Past | 24 Oct 2024 | 24 Oct 2024 |
| Kriti Sanon | Past | 27 Sep 2024 | 27 Sep 2024 |
| Ranveer Singh | Past | 8 Sep 2022 | 8 Sep 2022 |
| Tamannaah Bhatia | Past | 8 Sep 2022 | 8 Sep 2022 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 15 Sep 2025
Vellvette Lifestyle, the company behind Sugar Cosmetics, built a new skincare-and-makeup brand with Myntra and put it into market just before Myntra's Big Fashion Festival. Molten Beauty is pitched skin-first at Gen Z shoppers on Myntra, with the debut range set to grow past 50 SKUs inside a year.
Digital/social · 24 Oct 2024
A digital campaign on self-worth and inclusivity featuring Alaya F, Jasleen Royal, Sushant Divgikar and cricketer Shreyanka Patil showing their pre-spotlight rituals, amplified on Instagram, YouTube and Facebook plus on-ground retail touchpoints.
Talent: Alaya F, Jasleen Royal, Sushant Divgikar, Shreyanka Patil.
Launch · 27 Sep 2024
Sugar Pop's first-ever TV campaign, starring Kriti Sanon, launching the Ultrastay Transferproof Lipstick for the festive season; a TVC in seven languages backed by digital ads and influencer amplification.
Talent: Kriti Sanon.
Other · 4 Apr 2024
A Holi-timed OOH billboard campaign across Mumbai celebrating the seventh anniversary of the Ace of Face foundation stick (launched in 22 shades, the most of any Indian brand at the time), themed around the unstoppable spirit of women.
Integrated campaign · 8 Sep 2022
A TVC starring Ranveer Singh and Tamannaah Bhatia, with a guest cameo by co-founder & CEO Vineeta Singh, built around the brand's transfer-proof-lipstick USP; launched simultaneously on TV, OOH, print, radio and cinema, amplified across digital, social, OTT and in-store, in five languages across 50+ channels, with over 10,000 influencers engaged.
Talent: Ranveer Singh, Tamannaah Bhatia, Vineeta Singh.
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| SUGAR Cosmetics | 0 | 0 | 5 | – | 15 Sep 2025 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and SUGAR Cosmetics doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Know when SUGAR Cosmetics signs something new
One email when SUGAR Cosmetics or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
Work at SUGAR Cosmetics? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.