A TVC starring Ranveer Singh and Tamannaah Bhatia, with a guest cameo by co-founder & CEO Vineeta Singh, built around the brand's transfer-proof-lipstick USP; launched simultaneously on TV, OOH, print, radio and cinema, amplified across digital, social, OTT and in-store, in five languages across 50+ channels, with over 10,000 influencers engaged.