HP India
HP India sponsors 17 properties, mostly motorsport, then kabaddi, hockey, tennis and more, and has 6 campaigns on record. 3 confirmed in 2026.
24 of 34 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 12 Aug 2026
Hp is promoted with a listener offer link (hp.com) in the show notes of 19 episodes between 2026-08-12 and 2026-09-07, most recently 'Lizzo'.
Partner · Event · 2026
Listed under 'We Acknowledge Support of' on the summit site. No sponsorship tier is stated on the page.
Partner · Event · 2026
Event Partner. Listed under "Event Partners".
Sleeve sponsor · Team · 2025
Sleeve sponsor of Real Madrid, 2025–present. Listed for the 2025–26 season.
Title · Event · 2025
Title sponsor; the 2025 season again carried the OMEN name.
Livery sponsor · Team · 2024
Livery sponsor of Ferrari, 2024.
Partner · Event · 2024
OMEN VALORANT Campus Quest Season 2 finals were hosted at the festival.
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Partner · Event · 2024
Sponsor of the combined DreamHack India x Hyderabad Comic Con weekend of 15-17 November 2024; the wrap names the sponsor list for the joint show rather than for the Comic Con floor alone. Titled an on-floor tournament, the 'Omen Valorant Campus Quest Season 2'.
Title · Event · 2024
Title sponsor; the league ran as OMEN VALORANT Challengers South Asia.
Partner · Event · 2024
CSR Partner
Sleeve sponsor · Team · 2023
Sleeve sponsor of Wrexham, 2023–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2013
Front-of-shirt sponsor of Tottenham Hotspur, 2013–2014.
Shirt sponsor · Team · 2010
Secondary shirt sponsor of Renault, 2010.
Shirt sponsor · Team · 1998
Front-of-shirt sponsor of Djurgårdens IF Fotboll, 1998.
Shirt sponsor · Team · 1995
Front-of-shirt sponsor of Tottenham Hotspur F.C. Women, 1995–2014.
9 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 24 Aug 2025
Hp is promoted with a listener offer link (hp.com) in the show notes of 6 episodes between 2025-08-24 and 2025-09-28, most recently '155. Mike Pompeo On Russia, Trump, and China'.
Integrated segment · YouTube · Undated
Hp is listed among Real Madrid's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
OMEN is on CarryisLive's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Hp is listed among CarryisLive's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Hp is on Tech Burner's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Omen India is on Ujjwal's YouTube sponsor wall, carried in 5 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Hp is listed among Ujjwal's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
OMEN is listed among TechSource's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 1 more
Integrated segment · YouTube · Undated
Omen By Hp is listed among Dave2D's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in HP India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Aparshakti Khurana | Current | 15 Jul 2025 | 15 Jul 2025 |
| Ayushmann Khurrana | Current | 15 Jul 2025 | 15 Jul 2025 |
| Randeep Hooda | Past | 29 Jul 2024 | 29 Jul 2024 |
| Ahsaas Channa | Past | 29 Jul 2024 | 29 Jul 2024 |
| Varun Sharma | Past | 19 Dec 2022 | 19 Dec 2022 |
| Ishaan Khatter | Past | 3 Oct 2022 | 3 Oct 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 15 Jul 2025
HP India signed Ayushmann Khurrana as its India face and shot its newest campaign with him and his brother, actor Aparshakti Khurana. Coverage gave no campaign title, agency or media plan.
Talent: Ayushmann Khurrana, Aparshakti Khurana.
Festive · 5 Nov 2024
A Diwali film about Sharad, a retired storyteller who feels left behind until his daughter shows him HP's AI tools, which he uses to animate his folk tales and start a YouTube channel for his granddaughter. A companion site invited people to submit elders' stories for HP to turn into AI visuals; HP claimed 26 million views.
Ad film · 29 Jul 2024
Lowe Lintas films aimed at Gen Z, following two interns (Ahsaas Channa and Yashasvini Dayama) who use HP AI PC features such as the AI assistant, AI camera and Poly Studio to win over a demanding boss played by Randeep Hooda.
Agency: Lowe Lintas. Talent: Randeep Hooda, Ahsaas Channa, Yashasvini Dayama.
Ad film · 14 Jul 2023
Three films in which two school friends scheme to talk a parent into buying an HP Chromebook, each film landing one feature: battery life, the app tray and the convertible touchscreen. Lowe Lintas Delhi made it for the student market and ran it on television, digital and social.
Agency: Lowe Lintas.
Ad film · 19 Dec 2022
Films for the HP Smart Tank printer aimed at micro and small business owners, with Varun Sharma and Sharad Kelkar as neighbouring shopkeepers who bet on whose printer will hold up; the line 'Bola tha na, ho jayega' carries the reliability message. Written by Simple Creative Inc and produced by Media Monks.
Agency: Simple Creative Inc. Talent: Varun Sharma, Sharad Kelkar.
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Integrated campaign · 3 Oct 2022
Three films in which two start-up founders, played by Rahul Bose and Ishaan Khatter, needle each other until the younger one reveals an AI feature on the new Spectre laptop. Lowe Lintas Delhi wrote it for professionals working across home and office.
Agency: Lowe Lintas. Talent: Rahul Bose, Ishaan Khatter.
Agencies
Credited on HP India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Lowe Lintas | 3 campaigns | 29 Jul 2024 |
| Simple Creative Inc | 1 campaign | 19 Dec 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| HP India | 17 | 3 | 6 | Motorsport | 12 Aug 2026 |
| Aura Frames | 46 | 10 | 0 | Creators and podcasts | 7 Jun 2026 |
| Audible | 38 | 18 | 2 | Creators and podcasts | 3 Sep 2026 |
| Eight Sleep | 25 | 22 | 0 | Creators and podcasts | 1 Sep 2026 |
| Raycon | 22 | 18 | 0 | Creators and podcasts | 31 Aug 2026 |
Questions people ask
What does HP India sponsor?
HP India has 17 confirmed sponsorship properties on record, mostly in motorsport, then kabaddi, hockey, tennis and more, including Armchair Expert with Dax Shepard, Bengaluru Tech Summit, Mubadala Abu Dhabi Open. The latest is dated 12 Aug 2026.
Who are HP India's brand ambassadors in 2026?
Campaigns since April 2025 feature Aparshakti Khurana, Ayushmann Khurrana. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on HP India's campaigns?
Credited on HP India campaigns: Lowe Lintas (3 campaigns, latest 29 Jul 2024); Simple Creative Inc (1 campaign, latest 19 Dec 2022).
Know when HP India signs something new
One email when HP India or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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