Jockey
Jockey has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Launch · 29 Nov 2025
A winter athleisure campaign for men and women built on Jockey's comfort positioning, extended into outerwear for commutes, travel and casual outings, pairing relaxed silhouettes with functional layering details.
Launch · 3 Jun 2025
A Gen Z athleisure sub-line (t-shirts, hoodies, multi-utility cargos, crop tops) aimed at 18-24 year-olds, built around oversized fits and self-expression. Launched with a one-day mall shoot and expanded with a winter drop later in the year.
Agency: Fundamental.
Ad film · 1995
A landmark early campaign paired with India's first innerwear fashion show, which introduced innerwear as a lifestyle category rather than a purely functional purchase; credited on Page's own history timeline as the moment that reframed the brand.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 7 Sep 2023
Page is promoted with a listener offer link (podbbang.page.link) in the show notes of 4 episodes between 2023-09-07 and 2023-09-26, most recently '脳(のう)の休息(きゅうそく)😇'.
Agencies
Credited on Jockey's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Fundamental | 1 campaign | 3 Jun 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Jockey | 0 | 0 | 3 | – | 29 Nov 2025 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Jockey doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
Which agency works on Jockey's campaigns?
Credited on Jockey campaigns: Fundamental (1 campaign, latest 3 Jun 2025).
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